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Trends in medical affairs at MAPS 2023 annual meeting

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At this year’s Medical Affairs Professional Society (MAPS) Annual Meeting, a diverse range of different medical affairs trends were identified. These included:

Expanding stakeholders and cross-functional collaboration

  • Medical affairs is expanding its external stakeholders to include payers, government groups and patient organizations.

Increasing importance of real-world evidence (RWE) and integrated medical evidence

  • MAPS predicts that RWE will not only guide the use of emerging treatments, but it will also inform regulatory discussions, including label expansion.

Building omnichannel capabilities as a top initiative

  • Best practices include conducting segmentation research, surveys and ad boards to identify and understand HCP persona preferences.

Identifying applications for AI

  • Several AI pilots are underway within the realm of medical affairs.

What medical affairs leaders can do to prepare for MAPS 2030 vision

  • The article outlines exactly what areas leaders should look to strengthen and what to remain vigilant about.

For more information on this important topic, read the full article from Putnam, an Inizio Advisory company: