Clinical trial navigation has long been a source of frustration for healthcare professionals (HCPs): a fragmented process marked by inconsistent data, limited personalization, and tools that often fall short of patient needs. Together, MEDiSTRAVA, Nucleus Global, and Regeneron set out to redefine that experience. The result is an award-winning activation that doesn’t just inform HCPs, it empowers them.
This breakthrough work has now received two major industry honors, each underscoring the impact of the experience from a different lens.
Gold in the Titan Health Awards, experimental and immersive, healthcare
The Titan Health Awards celebrate excellence across global healthcare advertising, marketing, and communications. Each year, hundreds of entries from around the world are evaluated by an international jury of industry leaders who recognize outstanding creativity, craft, and strategic execution.
Winning gold in the experimental and immersive category acknowledges the booth’s ability to push boundaries in how complex clinical data can be understood, felt, and navigated. It celebrates an experience that didn’t rely on spectacle alone, but on a meaningful fusion of science, storytelling, and interaction.
Silver in the RxClub Awards, interactive booth experience
The RxClub Awards are an annual international competition that honors creative excellence in healthcare advertising and communications. Judged solely on creativity, concept, and execution rather than budget or media spend, the awards highlight work that elevates ideas and innovation across the industry.
Earning silver for interactive booth experience recognizes the sophistication and originality of the booth’s user journey and digital ecosystem. It highlights an activation that translated complexity into clarity and delivered an intuitive, human-centered way for HCPs to engage with trial pathways.
A reimagined approach to clinical trial discovery
Rooted in the belief that the right trial at the right moment can change everything, the team transformed trial discovery from passive searching to active uncovering. “Cancer doesn’t have to be set in stone” became the creative and emotional anchor, a unifying idea brought to life through immersive digital craftsmanship.
Life-sized digital sculptures, each representing a disease state, appeared as if emerging from stone, symbolizing resilience, possibility, and the transformative potential of Regeneron’s oncology pipeline. These sculptures connected seamlessly to a personalized kiosk journey where HCPs could filter patient-relevant trials through a series of tailored questions. Each selection triggered a corresponding figure on a massive LED wall, turning complex data into a clear, intuitive, and empathetic interaction.
With nearly three minutes of average dwell time, more than 100 HCPs engaged onsite, and over 80 clinical trial combinations explored, the impact was unmistakable. The experience has since expanded globally across Regeneron’s oncology footprint.
These recognitions celebrate what becomes possible when science, creativity, and meaningful user experience come together. When trial discovery becomes clearer, more intuitive, and truly centered on patient potential, a cancer diagnosis no longer has to feel set in stone.
Dive deeper into the creativity and craft that brought this reimagined trial-discovery experience to life:
Titan Health Awards (Gold) – Experimental & Immersive – Healthcare
RxClub Awards (Silver) – Interactive Booth Experience
