The future of HCP engagement: 4 priorities and strategies
The shifting focus towards specialized and rare diseases, coupled with the increasing demand from healthcare professionals for scientific engagement in an omnichannel environment, has resulted in more investment into the transformation of customer-facing roles.
Inizio Engage conducted an independent market research study to explore the future of engagement with HCPs. This research involved 22 senior leaders from 12 pharma companies across Europe. These findings were shared with industry peers during conference workshops, where real-time feedback provided valuable insights.
Download the report to discover how to revolutionize your engagement strategies and showcase your brand’s unique value.
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