The expanding concept of value – Implications for manufacturers and payers

The concept of value is expanding beyond the traditional payer focus. In this micro-tutorial, we describe expanded value drivers that payers now consider, and how to address the challenges of incorporating them into payer/HTA frameworks and generating robust supporting evidence.

 Tutors

• Ruth Zeidman, Senior Principal, Market Access Strategy
• David Cork, Senior Consultant, Market Access Strategy

 Content

• Expanding value beyond traditional drivers
• Incorporating expanded value into HTA and payer frameworks
• Generating evidence to support expanded value drivers
• Moving towards robust, transparent and holistic value assessment

 Audience

•  Market access and HTA teams with responsibility for developing and implementing payer value strategy and evidence generation planning