Written by: Anna Capers, Senior Client Partner, Inizio Evoke Europe
It’s an exciting time in oncology. New therapies are enabling a more personalized approach to treatment, allowing for more precise targeting and potentially reducing side effects. As new options become available, it’s even more important to take a patient-centric approach to treatment decisions. Fundamentally, listening to patients and understanding their priorities can lead to better care plans that both extend and enhance patients’ lives.
Better treatments mean patients can live with cancer for much longer. So, it’s important to establish strong HCP/patient dialogues so changes in patient priorities can be discussed and accommodated for as they progress through their disease journey. While the best efficacy outcomes are often the priority for first line treatments as disease progresses and patients become frailer, does that always continue to be the best treatment option?
Truly understanding the patient’s perspective, including their daily life and commitments, their goals, and their concerns by addressing underlying questions can lead to better outcomes.
Both patient and HCP education play an essential role in supporting this conversation. It’s important to include the authentic patient voice in developing programs; whether it’s using AI to mine social media for insights or conversations with real patients and patient groups.
Encouraging discussions that encompass a broader understanding of the patients’ lifestyle and priorities can be rewarding from both a HCP and patient perspective, as it can foster better understanding and communication.
1. Empathy
2. Simplify complex medical information
3. Incorporate the patient’s voice in care planning
4. Foster continuous communication
5. Leverage patient and HCP education
At Inizio, we combine innovative strategy with medical and scientific expertise, and real-world data with human empathy to develop life-saving oncology solutions. If you’re attending the ESMO Congress 2024, book a meeting with us at booth 431e here. Let’s discuss how we can partner to improve cancer patient outcomes and get the right treatments to the right patients, faster.
You can also discover more about our oncology expertise here.
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