Healthcare professionals and patients alike are inundated with information—now more than ever, it is crucial to deliver personalized and relevant content.
In our recent ‘Future horizons’ webinar, Steve Cottrell, Vice President, Enterprise Account Management, Inizio, and Jamie Avallone, Chief Data Officer, Inizio Evoke, discussed how clients can gain actionable insights and drive better engagement with hyper-targeted data using Inizio Evoke’s Narratev tool. You can watch the webinar on-demand here.
Narratev is an audience intelligence tool that utilizes passive metering technology to continuously track the behaviors of healthcare professionals (HCPs) and patients across mobile devices and desktops. This innovative approach allows Inizio to gather detailed data on how these stakeholders seek information, ensuring that the insights are both HIPAA and GDPR compliant.
1. Personalized engagement:
By understanding the specific behaviors and preferences of HCPs and patients, the Narratev tool enables the delivery of tailored content that resonates with the target audience. This personalized approach fosters trust and enhances the effectiveness of communication.
2. Optimized email campaigns:
The tool provides valuable insights into the best times to send emails, the most effective subject lines, and the preferred sources of information. This ensures higher open rates and engagement, maximizing the return on investment (ROI) for email campaigns.
3. Strategic content placement:
Narratev helps identify the most relevant third-party platforms, such as Medscape and OncLive, where HCPs seek information. This allows clients to make informed decisions about where to place content, ensuring it reaches the right audience at the right time.
4. Enhanced video content:
With the growing popularity of video, Narratev offers insights into the optimal duration and format for video content. Whether it’s lectures or interviews, clients can create engaging videos that capture the attention of HCPs and patients.
5. Targeted personal promotion:
By analyzing claims data, Narratev identifies HCPs who are likely to adopt new therapies. This targeted approach allows clients to create personalized content and promotional strategies that effectively reach and influence key stakeholders.
Narratev is transforming the way healthcare organizations engage with HCPs and patients. By providing data-driven insights into behavior and preferences, the tool enables the delivery of personalized, relevant, and timely content. As healthcare continues to evolve, tools like Narratev will be essential in navigating the complexities of data and ensuring that valuable information reaches those who need it most.
To learn more about how Audience Intelligence creates new opportunities, watch the full webinar with Inizio Evoke on-demand. For more information on how the Narratev tool can benefit your organization, reach out to Steve Cottrell via [email protected].
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