Digital solutions have been a cornerstone of Life Sciences marketing efforts for some time. Will that continue and how do Life Sciences organizations utilize digital to enhance customer experience? On this bonus episode of Trending Health we take a deeper look at this topic with friend of Vynamic Ryan Billings, Head of US Oncology Digital Marketing & Customer Experience at GSK. With many years of social media and digital experience spanning across various healthcare organizations, Ryan shares the interesting evolution, opportunities, and challenges in digital.
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The 2025 Launch Landscape: Finding Stability in a System Under Pressure
The rules of product launch are changing fast. Policy reform, payer pressure, AI adoption, and shifting system dynamics...
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The traditional path to patients is being rewritten. As affordability pressures rise and patient expectations shift,...
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As Gen Z steps into the healthcare workforce, they’re bringing new expectations for authenticity, technology, and...
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