Home Insights UDG Healthcare acquires market access and HEOR specialist, PHMR Limited, as part of Ashfield Advisory

UDG Healthcare acquires market access and HEOR specialist, PHMR Limited, as part of Ashfield Advisory

2 mins read
26 April 2021

Inizio Advisory, today announced the acquisition of PHMR Limited, a Market Access Consultancy and specialist in Health Economics and Outcomes Research (HEOR)

Within Inizio Advisory, PHMR will join forces with Putnam Associates, who specialise in strategy consulting exclusively for the biopharmaceutical and medical device industries. This will strengthen Putnam’s global value, pricing and access practice area by adding complementary HEOR and research science expertise, as well as expanding the company’s reach in Europe and Japan.

As part of Putnam, PHMR will join Vynamic, STEM Healthcare and SmartAnalyst under the Inizio Advisory umbrella.

Colin Stanley, Global President of Inizio Advisory said: “I’m thrilled to announce that PHMR is joining Putnam Associates and the Inizio Advisory business unit. The PHMR team brings a wealth of experience and trusted expertise that makes them the perfect fit to become a part of both Putnam Associates and our wider Inizio Advisory offering.

“I look forward to seeing the value both PHMR and Inizio Advisory’s existing clients will gain from this acquisition, as it significantly strengthens and expands our existing offering. The additional support we can provide to our clients in Europe and Japan makes this a really exciting time for our business as we continue to experience demand in these major markets.”

Founded in 2008, PHMR is headquartered in London with offices in Newcastle, UK and Westport, Ireland. PHMR employs 40 multidisciplinary, highly-qualified team members of health economists and research scientists.

Commenting on the acquisition, Mark Ratcliffe, Founder of PHMR added: “This acquisition brings great opportunities to both our current and future clients, as we’ll be able to offer the same exceptional service, with the added value of being connected to the Inizio Advisory ecosystem, as and when our clients need additional support.

“I am extremely proud of the team at PHMR and what we have achieved together. I am very grateful for all their hard work, and I am looking forward to seeing what we can accomplish together as part of the Inizio Advisory team.”

To find out more about Inizio Advisory’s newly formed boutique ecosystem of Advisory businesses, click here.