Overcoming challenges: Pharma congress execution

From December 2023 to February 2024, we conducted an in-depth study with top congress planning professionals to uncover the key challenges they face and reveal what truly works in congress execution.

 Download the full research report.

Many pharma employees reported that if challenges around internal alignment, adoption of technology, communication channels, and ROI measurement are addressed, then a congress is far more likely to be successful.

67% defined congress success as delivering metric-driven success against clear KPIs. Team members highlighted that there needs to be:

• Clear communication and alignment of objectives, KPIs, and key messaging
• Consistency of metrics and technology used to collect data
• Sharing of and actions against metric measurements for wider learning/improvement

56% defined success as well-planned congress ahead of time, with key factors in place such as:

• Clarity on roles and responsibilities and key decision-making duties
• A designated lead decision-maker to ensure the smooth set up and implementation
• More experienced on-site staff (in-house or agency) to support planning, implementation, and delivery…

To access the research findings, download the report below.