A new approach to congress planning and visualization

The challenge

Our client, a top 10 global pharma company, wanted to challenge the status quo when it came to planning and prioritizing congresses. Nucleus Global, an Inizio Medical company, piloted an innovative and visual framework to help ensure the right data was being brought to the right people at the right time and in the right way, ultimately advancing science and patient care.

The solution

• To assess the impact of a congress, this innovative approach married more traditional analyses (e.g. RICE scoring), with internal and external insights gained through an unbiased approach.
• Not only did the framework help client teams revisit traditionally targeted congresses, but it also helped them (re)assess the value and sustainability of future congress plans.
• The framework delivered auto-generated data visualizations that were user-friendly and easy to digest.

The value created

• The framework provided:
  • A user-friendly, aligned approach to congress planning across different client teams.
  • A framework to ensure congress plans aligned with strategic objectives.
  • A cost-effective and more sustainable congress plan.
  • A way to clearly highlight congress value according to impact, reach and investment.

At Inizio, we partner with you to provide a full range of congress capabilities – powering connection and simplifying the complex. Get in touch to learn more about our full-service congress solutions here.