From Activity to Impact: A Practical Approach to Demonstrating Medical Affairs Value Through Impact Metrics

Research Contributors: Lori Klein, Rudiger Papsch, Hyein Grace Lee, and Elisabeth Mah

This is a preview of our latest whitepaper. Be sure to download the full piece below.

Medical Affairs teams often struggle to demonstrate their full strategic value by relying heavily on activity-based metrics rather than outcomes-oriented impact metrics.

Key insights:

• Shifting from counting activities to measuring real-world impact better aligns Medical Affairs with strategic enterprise goals.
• Thoughtfully designed impact metrics enable timely strategic adjustments and drive cross functional alignment.
• Emerging advanced analytics and AI-driven tools are enabling precise, predictive, and actionable demonstration of Medical Affairs value.

Leveraging Putnam’s extensive experience with biopharmaceutical clients, this white paper provides practical, actionable guidance to help Medical Affairs leaders select, implement, and communicate impactful metrics. We present a pragmatic framework that enables Medical Affairs teams to position themselves as strategic drivers of patient outcomes, healthcare improvements, and overall organizational success, and ensure readiness for the era of Precision Medical Affairs.

Download the full whitepaper