Building better congress engagement strategies: Insights from ASCO® 2026

Marketing and strategic trends reshaping medical congress engagement 

In partnership with MM+M, Nancy Sladicka, Chief Client Officer at Inizio Medical, and Matthew Hoelzle, Chief Medical Officer at Inizio Evoke, sat down live at the ASCO® Annual Meeting 2026 to discuss the biggest marketing and strategic trends reshaping congress engagement across the healthcare industry. 

The growing role of Medical Affairs and evolving delegate expectations

In this podcast episode, Nancy and Matt explore the growing role of Medical Affairs in congress engagement, how delegate expectations are evolving, and why clarity in scientific data presentation has become a critical differentiator. 

They also discuss how AI can help organizations enhance engagement, uncover actionable insights, and create more meaningful congress experiences. 

Listen to the full MM+M Podcast 

Listen now to hear their perspectives on how pharma organizations can build more connected, effective congress strategies that deliver value before, during, and after the event. 

Read and listen to the full MM+M podcast: Building a cohesive strategy to improve congress HCP experiences: Takeaways from ASCO 2026.