Speakers/Hosts: Nicky Barclay-Prout, Kira Pillai, Travis Marion
Date: 22 October, 3pm (BST), 4pm (CET), 10am (EST)
Understanding the patient voice is no longer a “nice to have” — it’s a proven driver of commercial success. Yet, many insights leaders still face challenges in convincing internal stakeholders of its true value.
Join us for an exclusive 40-minute webinar where experts from Research Partnership’s Patient Insights Center of Expertise, alongside our colleagues at
STEM (part of Inizio Advisory), will reveal how needs-based and emotional patient insights can significantly improve launch impact and stakeholder engagement.
Through real-world data from STEM and case studies from Research Partnership, we’ll demonstrate:
- How patient-centric and emotive narratives double the likelihood of positive HCP engagement outcomes
- Practical examples of research across the lifecycle, from ethnography to segmentation to early treatment experience
- Proven strategies to turn patient insights into impactful business outcomes
Don’t miss this opportunity to learn how to leverage patient insights to shape strategy, influence stakeholders, and elevate launch success.
Register here
