Reuters Pharma Europe 2026

Join Inizio at Reuters Pharma 2026 from April 22 – 24 at booth 512, as we bring Intelligent Commercialization™ to life – connecting data, technology, AI, and human expertise to help life sciences teams launch smarter, stay focused, and deliver measurable impact.​

We’re proud to showcase our teams from Inizio Ignite, Inizio Engage and Inizio Evoke. Across both days, Karan Raje, Partner, Inizio Ignite, Putnam, will chair the Customer Engagement Stage, delivering opening remarks and leading live Q&A sessions with presenters.

Inizio Engage: From Opinions to Action: A Change Action Framework for Customer Engagement Impact

Day 1​ | 14:50-15:50 

Facilitators: Dirk Szynka, Steph Plowright, Greg Draper

• An exclusive preview of new research will guide facilitated problem-solving that identifies where momentum breaks down and where to deploy practical solutions.​
• Accelerate execution by co-creating a Change Action Framework that prioritizes CX challenges and aligns stakeholders on immediate next steps.​
• Identify measurements that capture true investment value and demonstrate impact across customer engagement initiatives.

Inizio Evoke: Harness HCP behavioural intelligence at speed for precision targeting and strategic decisions

Day 1​ | 14:50-15:50

Facilitator: Nik Ekman

• Accelerate commercial decision making and optimise ROI by posing questions directly to Predictev™, the real time intelligence platform that reveals HCP prescribing behaviours and high growth patient segments.​
• Transform targeting precision and budget allocation by leveraging insights drawn from 75+ million hours of behavioural data to uncover audience mindsets, engagement triggers, and investment optimisation opportunities across the treatment journey.

Inizio Engage case study: Prioritise what matters: Shape your future-fit field excellence agenda for 2026

Day 1​ | 16:40-17:00​

Presenter: Steph Plowright

• Accelerate strategic decision-making by leveraging exclusive 2026 research findings on field excellence priorities, critical trade-offs and emerging themes​
• Drive cross-functional transformation across Sales, Marketing, Medical and Market Access by converting research insights into actionable field excellence strategies tailored to your business objectives

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