Rethinking omnichannel in Medical Affairs: What works, what doesn’t, and what actually drives impact?

Omnichannel is firmly on the agenda across pharma, but more channels don’t necessarily mean better engagement. For many teams, the challenge is turning fragmented activity into a coordinated approach that responds to customer needs and demonstrates meaningful impact.

Join Matt Wadyka, Chief Client Strategy Officer at Inizio Medical, and Christian Velten, Strategic Lead Digital Customer Experience at Roche, for a practical discussion exploring what effective omnichannel looks like in the real world.

Drawing on perspectives from both inside pharma and across Medical Affairs, they’ll explore where organisations are making progress, what continues to get in the way, and how teams can move from activity to measurable impact.

What we’ll discuss

• Moving beyond multichannel towards true omnichannel orchestration
• What works in practice, and what gets in the way
• Building responsive, bi-directional engagement around customer needs
• What actually drives impact and how to measure it meaningfully
• Looking beyond vanity metrics and using customer feedback effectively

We’ll also be bringing audience perspectives into the conversation throughout, before opening up for a dedicated 20-minute live Q&A.

📅 Wednesday, October 21 | 11.00 EDT / 16.00 BST

🔗[REGISTER NOW]

Please note: Views expressed are those of the faculty and do not represent the official position of Roche or Inizio.