Fierce Pharma Week 2026

We’re proud to sponsor Fierce Pharma Week, bringing together leaders from across the pharmaceutical and biotech industries to shape the future of commercial strategy and healthcare commercialization. Visit us at booth #721 to meet the team and learn how we’re helping organizations navigate the future of commercialization.

As leaders in Intelligent Commercialization™, Inizio helps organizations navigate complexity through connected expertise, data-driven insights, technology, and integrated commercialization solutions.

From launch planning to sustained brand performance, Inizio brings together specialists across strategy, Medical Affairs, communications, market access, patient engagement, and technology to help pharma teams move faster, smarter, and with greater precision.

The AI-Enabled Congress: Transforming Congress Strategy Through AI, Intelligence, and Measurable Impact

Inizio Ignite | Medical Affairs Track

Wed 16 Sep | 09:25 – 09:50​

Speakers: Lori Klein, Partner, Medical Affairs Practice Lead, Inizio Ignite

• Overcome disconnected planning processes and traditional engagement models across the congress lifecycle.
• Harness AI to enable smarter planning, more personalised scientific engagement and faster insight generation.
• Measure congress impact more meaningfully to demonstrate the value of Medical Affairs investments.

How HCP Velocity Changes the Way Medical Affairs Proves Its Impact​

Inizio Medical | Medical Affairs Track

Wed 16 Sep 11:45 – 12:10​

Speakers: Caroline Lustig, VP of Client Partnerships, Inizio Medical​

Discover how a top 10 pharma company used AI to measure HCP learning, connect Medical Affairs activity to behaviour change and prove impact.

Beyond the Launch Plan: Turning Commercial Intelligence into Launch Success​​

Inizio Engage | Commercialization Track

Wed 16 Sep 14:00 – 14:25​​

Speakers: Hokan Ojert, SVP, North American Growth (Commercial), Inizio Engage & Isabelle Amick, Senior Director, Data Science, Propensity4​​

Learn how to identify launch drift early and use AI-powered commercial intelligence to make faster decisions and course-correct before KPIs are impacted.