AI-powered Digital Pharma Marketing 2026

Join Inizio at the AI-powered Digital Pharma Marketing 2026 Conference in London, 30 September 2026, where industry leaders will explore how AI is transforming pharma marketing, HCP engagement, content, and omnichannel strategies.

Inizio Engage, Inizio Evoke and Inizio Ignite will come together at our connected Inizio booth to share how we’re helping life sciences organizations deliver more connected, personalized, and impactful omnichannel experiences.

If you’re attending, we’d love to connect and continue the conversation around creating more meaningful customer experiences through a connected approach to omnichannel engagement.

The Human Side of AI: Driving Field Adoption in an Omnichannel World | 12:40

Nick Syndercombe | STEM AI Lead Program Director, Inizio Ignite

• The evolving role of field teams in delivering trusted HCP engagement in an AI-enabled omnichannel world.
• The adoption challenge: overcoming barriers to AI, confidence, and behaviour change across field teams.
• Practical change management strategies to drive engagement, demonstrating successful field adoption and measurable impact.