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Inizio Launch Elevate.

Our connected experts unlock, activate and optimize the value of your healthcare innovation at each pivotal moment of your product launch journey.

Webcast: Key product launch challenges: creating a successful product launch

Watch this webcast, in which our expert panellists discuss common challenges faced during the product launch journey, from pre-launch to keeping the momentum going post-launch.

Your strategic product launch partner.

Strategic alignment across each pivotal moment is crucial to your success, and we’re by your side at every step of the journey.

Underpinned by evidence, data and technology to help navigate your most complex challenges, Inizio Launch Elevate provides breadth of expertise and connected capabilities designed to accelerate and simplify your product launch.

Our product launch expertise in numbers*:

*Based on company revenue data 2021-2022 & external sources (Evaluate Pharma)

of all product launches in the last two years have been supported by Inizio
of the top performing products were launched in partnership with Inizio
> %
of Inizio-supported assets projected to be blockbuster products (2021-2028)

How does Inizio Launch Elevate support you at each pivotal moment?

Unlock your product’s innovation: Our connected capabilities across market and patient insights, launch strategy and framework development help ensure strategic team alignment throughout your product launch.

Overcome evolving challenges: Equip your MSLs with scientific and medical education and training that addresses key challenges by creating engaging, informed stakeholder interactions at product launch and beyond.

Harness comprehensive and customized solutions: Achieve successful product launches through a tailor-made approach to brand development and marketing excellence; from launch strategy and customer engagement to omnichannel marketing and post-launch performance management.

Confidently navigate the complex product launch landscape: Mobilize and train your teams across scientific, medical, patient and promotional engagement to deliver the right message at the right time in the right channel to inspire lasting change.

Commercialization lifecycle.

The journey to patients is a multi-year and resource intensive effort with high commercial stakes at play. Throughout it there are an array of “get-right” pivotal moments for pharma and biopharma that acutely influence the likelihood of product success and pace in the purposeful endeavor to speedily get the right treatments to patients who need it the most. Below outlines this journey and several pivotal moments.


• Identify target disease and develop drug to modulate it
• Estimate potential benefit and identify patient population


• Drug enters pre-clinical and clinical test stages (Phase I, II, III) to assess compound safety, efficacy and mechanism of action
• Regulatory submission, review and approval


• Capture stakeholder/customer/physician insights to inform market access and commercialization strategy
• Develop pricing and reimbursement strategy
• Identify and develop product unique value proposition
• Launch planning


• Activation of drug commercialisation strategy including drug marketing and promotion
• Stakeholder engagement (Key Opinion Leaders, Healthcare Professionals, payers and patients)
• Sales force effectiveness
• Initiation of patient support programs


• Post-marketing surveillance (sales, performance, market trends, patient feedback)
• Real-World Evidence (RWE) tracking to monitor drug efficacy/safety and demonstrate cost-effectiveness to payers/healthcare decision-makers

Inizio Advisory

From science to strategy.


Creating long-term value for patients through end-to-end advisory services.

  • Strategy Development
  • Transformation & Execution
  • Portfolio Licensing & Development
  • Product Launch
  • Est. Product & Franchise Strategy
  • Health Economics & Outcomes Research
  • Value, Pricing & Access
  • Market Research & Insights
  • Competitive Intelligence
  • Strategic Benchmarking
  • Operating Model & Organisation Design
  • DEI & Culture Creation
  • Technology Transformation
  • Customer Experience Innovation
  • Clinical Trial Feasibility & Patient Retention Support

Inizio Medical

Delivering on the power of Medical


Creating compelling content to achieve outcomes that matter.

  • Medical Affairs Strategy and Planning
  • Publications Planning
  • Gap Analysis & Evidence Planning
  • Medical Education
  • Congress Planning & Engagement
  • MSL Strategy, Training, Effectiveness & Content
  • Medical & HEOR Writing
  • Data Strategy, Insights & Analytics
  • KOL Mapping, ID & Development
  • Patient Engagement
  • Scientific Platform Development & Core Scientific Statements

Inizio Evoke

Health communications more human.


Global brand, experience and communications platform.

  • Creative
  • PR, Comms & Policy
  • Market Access
  • Data, CX & Omnichannel
  • Marketing Technology
  • Media & Activation
  • Production & Delivery
  • Commercial Impact
  • DTC Marketing
  • HCP Marketing
  • Launch Strategy & Execution

Inizio Engage

Commercialization and strategic engagement.


Creating personalized experiences that deliver improved treatment outcomes.

  • Patient & HCP Treatment Experience Design
  • Data & Integrated Insights
  • Market Access
  • Employee Engagement
  • Learning & Capabilities
  • Digital & Film
  • Behavioral Science
  • Patient Support, Access & Adherence
  • Treatment Navigation
  • Field Reimbursement
  • Medical Science Liaisons
  • Medical Information
  • HCP Education & Promotion
  • Omnichannel Consulting & Analytics
  • Key Account Management
  • Events Creative, Production, Logistics & Exhibition

Sharing powerful knowledge and data is what we do.

Read the latest insights and guidance from our product launch experts.

It's time to reimagine health.

We help our clients navigate each pivotal moment in their clinical development and commercialization journey so that more people get the treatments they need, faster.