Top 10 takeover: Inizio Medical and Inizio Evoke rank highly in MM+M Agency 100

Inizio has once again shown that it’s a dominant force in the North American healthcare marketing landscape – after Inizio Medical and Inizio Evoke both ranked highly in this year’s MM+M Agency 100.

The rankings, determined by revenue, are part of Medical Market and Media’s annual Agency 100, which profiles the region’s largest companies in the field. Inizio Medical finished in eighth place, with Inizio Evoke in tenth.

Individual excellence, united strength

The achievement marks a significant milestone for Inizio, demonstrating the combined strength of its two powerhouse entities. Together, Medical and Evoke seamlessly blend deep medical expertise with innovative communication strategies and combined, Inizio would rank number one and top the table of the MM+M list. 

Inizio Medical offers an unmatched breadth and depth of scientific expertise, while Inizio Evoke boasts a proven track record in data-driven creative, transformation and communications solutions. This synergy allows Inizio to offer clients a comprehensive approach to healthcare marketing, encompassing everything from clinical trial support to patient-education campaigns.

A year of transformation

“This recognition by MM+M is a testament to the dedication and talent of our entire team,” says Elaine Ferguson, Global President of Inizio Medical. “The past year has been a transformative one for us. By uniting the strengths of our four market-leading medical communications agencies, we’ve created a truly unique offering for our clients.”

It’s been a similarly busy time for Inizio Evoke, which recently simplified its brand and structure. Reid Connolly, Inizio Evoke CEO, says: Being ranked in the top 10 large agencies for the second year in a row speaks volumes about our teams’ relentless ambition and drive. Continuously innovating for our client’s businesses and defining what’s next in health marketing and communications to unlock meaningful growth.” 

A look towards the future

Inizio’s continued presence in the top 10 of the MM+M 100 is a testament to their talented teams who consistently exceed client expectations. Their collaborative approach ensures faster patient access to life-changing treatments.

You can see the full 2024 MM+M Agency 100 list here.