At Inizio Advisory, the combined intelligence of actionable data, powered by our data platform Navigator AI™, and human expertise across our four businesses Research Partnership, Putnam, Vynamic and STEM underpins our unique ability to help you navigate your commercialization journey with confidence, by focusing on the question you want to answer, to help you to make the best decisions, faster.
Plan for success.
Be certain you’re heading in the right direction. Access expert pharma and biopharma strategic consultants utilizing AI in market research to deliver quality insights from our ecosystem of sources.
Lead strategy with certainty.
Allow our pharmaceutical experts to lead you down an innovative road to strategic excellence, where decision is led by data, insight and experience. Find out more.
Turn strategic guidance into action.
We deliver an optimal experience from team members to patients. We have an ability to synthesize data and insight at speed and transform with impact.
Make course corrections.
With a knowledge of what good looks like from our network of sources and projects, we can analyze and optimize. Our consultants’ depth of life science and healthcare sector knowledge keeps your strategy on track.
A data platform that combines human expertise and AI-driven insights, so our consultants can support you with faster strategic decision making when bringing your drugs to market.
It powers novel tools designed to aid our consulting teams unlock the value of artificial intelligence, data mining & analysis, helping you make confident decisions. So, whether you need help to prioritize assets for your product portfolios, or prioritize indications for your assets, our suite of Navigator AI™ tools, powered by our people, helps you find your way.
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AI-powered decision making to accelerate successful product launches.
We can proactively identify potential obstacles through data-informed scenario planning models, fundamentally reducing launch risk while offering teams strategic and operational pivot points based on external and internal events.
With historical industry benchmarks to enable data-driven decision making, we can help you increase efficiency, eliminating launch planning churn and optimizing team alignment.
Throughout the launch journey, our experts can apply the tool for more efficient planning and informed decision making, maximizing your launch for key pipeline assets.
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Using the power of AI and machine learning to help prioritize pipeline assets.
Smart decisions: Enables real-time strategic decision making, with the ability to rapidly refresh data in the future
Visual Insights: Summarized view of data in strategic charts (market, disease, biomarker, asset, trial-level, etc.)
Comparative Scores: Comprehensive scoring across various scientific, regulatory and commercial attributes
AI & ML Models: Trained machine learning and artificial intelligence models add ability to predict and interpret key insights from trial data such as anticipated time to market, patient-type categorization, expected line of therapy, and other results
Deeper insights. Faster: Real time access to pre-structured / merged data from 10+ sources providing instant access to deeper insights, at the touch of a button
Instant Filtering: Ability to instantly distil and restructure information or present multiple assets on a prioritized basis.
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Using GenAI to assess insights and demonstrate impact.
Enables review of large volumes of structured and unstructured data from multiple sources.
Identification of validated themes that can be used based on brand needs.
Development of custom frameworks and dashboards to identify key insight themes, gaps, implications, medical actions, and impact metrics.
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From Fragmented Data to Connected Clarity
AI-powered data transforming fragmented data into a unified, analytics-ready foundation.
Recommends datasets based on business demand, KPIs or diseases.
Establishes a unified dataset by integrating diverse sources of patient-level data.
Develops clinical business rules and clean data to create structured patient journey summary tables.
Aggregates data and develop detailed reporting and visualizations that are regularly maintained and updated.
Using our proprietary data platform to help a top global biopharma integrate and analyze large amounts of data from multiple sources.
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A neuroscientist turned biotech strategy expert with deep experience navigating complex challenges in global markets, Joseph combines scientific and entrepreneurial skillsets to perform rigorous analysis and deliver critical insights to biopharma, diagnostics, and medical device leaders. Joseph supports a range of clients across therapeutic areas and modalities, with particular focus on hematology / oncology, neurology, and rare diseases, developing strategies for pipeline products and portfolios to guide BD, clinical development, and commercialization. An expert on novel technologies, Joseph heads Putnam’s center of excellence on advanced technologies, including cell and gene therapies, requiring sophisticated hospital-based administration and development of new commercialization models. Joseph earned a PhD in Biomedical Engineering from Harvard-MIT, where he specialized in neurophysiology. He also earned a Masters in Mathematics from Cambridge University and graduated magna cum laude from Harvard University with a degree in Physics and Philosophy.
As part of Putnam’s Portfolio, Licensing & Development practice, John helps clients build clinical development and go-to-market strategies. Across therapy areas, he has helped clients drive strategic prioritization decisions about where to position their early-stage assets in the future treatment paradigm, how to determine the target profile and clinical development path required to win and differentiate, and how to size the opportunity and weigh trade-offs. He joined SmartAnalyst (now part of Putnam) in 2003 and has partnered with biopharma clients in North America, Europe, and Asia-Pacific to provide data-driven strategies and insights that inform important clinical development and investment decisions. Prior to SmartAnalyst, he worked in healthcare communications, where he supported media relations for healthcare providers and biotech companies. He graduated summa cum laude from Columbia University.
Partner, Medical and Scientific Affairs Practice Lead
Lori leads the Medical and Scientific Affairs Practice at Putnam. Her expertise includes multi-stakeholder engagement, center of excellence profiling, organizational design, strategic medical launches, integrated medical evidence ideation, omnichannel strategy, and digital health platforms, including digital therapeutics, AI algorithms, and software as a medical device. Lori has experience in rare diseases including Duchenne muscular dystrophy, hemophilia, growth hormone deficiency, cardiac amyloidosis, acromegaly, sickle cell disease, and primary hyperoxaluria as well as oncology, infectious disease, cardiology, critical care, neurology, and endocrinology. Prior to Putnam, Lori had a Medical Affairs strategy consultancy, built the Medical Affairs division at CDM and later became President. Earlier in her career she gained experience in medical education and MSL training at Bayer, and clinical research at the University of Minnesota. Lori holds an RPh from the University of Iowa, a PharmD from the University of Minnesota, and completed a postdoctoral fellowship in critical care and infectious diseases at the University of Minnesota.
Executive & Product Launch Practice Lead
Executive, Product Launch Practice Lead, & Durham Hub Lead
Amanpreet joined Putnam in July 2021 and is responsible for leading a team of data scientists and engineers in India. With more than 13 years of experience in implementing data led solutions in various industries. His core focus is to enhance healthcare consulting with data science technologies and increase the value proposition. As part of his role, Aman is also responsible to build a large scale, sustainable data platform. Prior to joining Putnam, he has played multiple roles in data science and machine learning consulting, and more recently is working on credit scoring platforms in India. He has a Computer Science Engineering degree and a Master’s in Information Systems.
Jo Ann Saitta, Partner and Global Data Strategy, Analytics, and AI Practice Lead, brings over 20 years of executive experience in healthcare, driving digital transformation and data-led innovation. She helps clients harness the power of data, analytics, and AI to solve complex challenges and achieve sustainable growth, with expertise spanning AI/GenAI programs, data productization, and digital health innovation.
Previously, Jo Ann served as Managing Director at Ernst & Young and Chief Digital Officer at Omnicom Health Group. She holds a master’s in computer science from NJIT and dual bachelor’s degrees from Rutgers University. A strong advocate for women’s health, she currently chairs the Northern New Jersey American Heart Association Board of Directors.
We connect data, technology, and AI through an expert-driven, unified framework that enables Intelligent Commercialization™ across every stage of the health and life sciences journey. Our platforms, products, and solutions work together by design to deliver scalable, data-driven impact.
Let us help you find your way.