Inizio remains a force in MM+M’s Agency 100

Inizio continues to make a powerful mark on the healthcare marketing industry, with two of its world-leading businesses – Inizio Medical and Inizio Evoke – earning top rankings in MM+M’s Agency 100, the definitive list of North America’s top healthcare marketing agencies based on revenue. 

Inizio Medical has jumped up two places in the rankings to number 6, securing its place in the top 10 for yet another year. Inizio Evoke follows closely at number 9, underscoring the collective strength and momentum of Inizio’s expanding global network.

“Our continued presence in the top 10 – and as the highest-placed pure play medical – reinforces our market leadership. In what has been a challenging market over the past 18 months, this achievement reflects the strength of our capabilities, the impact of our ongoing innovation, and the resilience and tenacity of our teams. Through deep and trusted partnerships with our clients, we’ve not only sustained momentum but continued to evolve, positioning us for strong performance in 2025”, said Elaine Ferguson, Global President, Inizio Medical.

“Being ranked among the top 10 agencies once again reinforces the strength of our vision and the extraordinary dedication of our teams. We’re proud to be shaping the next era of healthcare marketing and communications – where data, creativity, and purpose converge to drive meaningful change. We’re equally grateful to our amazing client partners, who continue to entrust us with some of the most successful and high-profile brands in the industry”, added Reid Connolly, CEO, Inizio Evoke. 

A combined market leader 

Together, these rankings showcase Inizio’s continued leadership and innovation across the healthcare marketing landscape. Individually, both agencies are setting the standard in their respective areas of expertise. Combined, Inizio Medical and Inizio Evoke would rank as the number one agency in North America – solidifying Inizio’s status as an unrivalled powerhouse in the industry. 

These achievements speak to more than financial success. They reflect the confidence clients place in Inizio to solve complex challenges and deliver measurable outcomes. At the heart of this success is a global team united by deep expertise, shared purpose, and a drive to make a difference.

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