Using AI avatars to create 17 MS patient case study videos for HCP engagement

To communicate patient stories with HCPs more efficiently, our experts produced 17 case study videos in just six weeks using Artificial Intelligence (AI) – a process that typically takes at least four months. 

The challenge: Scaling MS patient storytelling for HCPs in pharma communications 

A leading PharmaCo recognized the value of elevating patient voices in demonstrating how their treatments for Multiple Sclerosis (MS) could transform daily lives. By sharing authentic patient stories, they aimed to highlight the real-world impact of their therapies, inspire HCP confidence in the treatment’s benefits, and emphasize how patient adherence secures outcomes.  

However, the activity to identify, recruit, plan, and coordinate the attendance of the optimal patient mix is time-consuming and logistically complex.   

AI avatar solution: Accelerating MS patient video production for global HCP engagement 

The Inizio Medical team combined their deep understanding of the MS treatment landscape, expertise in patient and HCP engagement standards, and knowledge in the latest advancements in tech and AI, to develop an innovative AI-enabled solution.   

This converted carefully selected lived experience of patients into a series of realistic digital patient avatars to communicate key messages to target stakeholders.  

This approach not only overcame the significant time and logistical challenges of traditional methods, but it enhanced the quality, alignment, and speed of delivering video collateral. Conventional video production often involves weeks or months of planning, filming, editing, reshoots, and approvals.   

With AI, videos could be produced up to 80% faster, utilizing Inizio Medical’s scientific expertise and in-line editing techniques to streamline reviews and amendments.   

Additionally, the videos could be seamlessly translated into more than 50 languages at the push of a button, ensuring that the output was perfectly aligned with objectives while maintaining global reach and consistency. All AI-produced outputs were validated for quality.  

Real-world impact: 17 MS patient videos in six weeks with unprecedented congress engagement 

Inizio Medical created 17 patient videos in just six weeks – a process that usually would take at least four months. It enabled healthcare providers to hear impactful, real-life experiences of MS treatments from patients who otherwise wished to remain anonymous.  

The videos contributed to unprecedented congress engagement among clients and delegates, exceeding attendance expectation by over 50%. 

“This innovative use of avatars transformed our patient case studies into powerful, engaging experiences. The seamless integration of patient perspectives with expert insights captivated our audience and exceeded our expectations, driving unprecedented engagement at the event.”  – Global Medical Director, Neuroscience 

Explore how AI can transform your medical communications 

At Inizio, we combine deep, broad industry expertise with AI-powered capabilities to help clients maximize asset value at every stage of their commercialization journey. Discover our suite of data, tech, and AI solutions, including Inizio Medical’s iON.AI – a powerful platform purpose-built for Medical Affairs, connecting data across ecosystems, eliminating silos, and enabling seamless integration of insights, strategy, and execution. Get in touch to learn more.