As healthcare evolves, so must the ways the pharma industry engages with healthcare professionals (HCPs) at congresses. With expectations shifting and digital touchpoints growing in influence, understanding the modern HCP experience is more critical than ever.
That’s why Emota, an Inizio Engage company, in partnership with IPCAA, has produced the 2026 Healthcare Professional Congress Experience Report – a data-driven, global study capturing the voice of 251 HCPs from across the world. This report provides a snapshot of how congresses were experienced in 2025 and offers a forward-looking perspective on what HCPs expect from pharma in 2026 and beyond.
What key insights are included in the 2026 HCP congress experience report?
In this report, Emota and IPCAA uncover:
- Overall satisfaction with congress in 2025
- Engagement with pharma companies
- Industry-sponsored symposia
- How healthcare professionals view the potential role of AI at congresses
- Broader digital stakeholder engagement
- Sponsorship and industry contact
- Post-event follow-up
Download the 2026 Healthcare Congress Experience Report
If you’re involved in HCP engagement or congress planning, this report is essential reading. It offers actionable insights to help you refine your congress strategies, strengthen engagement, and adapt to the expectations of a digitally-savvy HCP audience.
Download the full report today and lead the shift in how your organization connects with HCPs in 2026.
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