Brand & commercial.
Enabling smarter brand decisions through integrated insight and execution.
How we help.
We help brand and commercial leaders make smarter, faster decisions across the product lifecycle and commercialization journey. From early strategy and market insight to launch and in-market optimization, our integrated expertise in research, analytics, and execution enables teams to shape positioning, strengthen customer engagement, and drive sustained brand growth.
Some of our experts.
Meet the experts behind the solutions delivering meaningful impact for our clients.
Karan Raje, Partner
Karan sits on Putnam’s Commercial Practice Leadership team, advising US and European biopharma on pipeline and in-line products. His focus includes go-to-market strategy, opportunity assessment, forecasting, and portfolio optimization.
Matt Riordan, Group President, Putnam
As President of Putnam, Matt leads a team focused on strategic acuity and patient impact. He has partnered with global biopharma across therapeutic areas from pipeline shaping to launch, applying structured thinking and objective analysis to drive results.
Tim Luxford, Chief Commercial Officer
Tim has spent 10 years with STEM, shaping the organization across Europe and globally through roles including Project Director, Country Manager, Head of International Operations, Europe Regional Leader, and President of Europe and Emerging Markets.
Victoria McLellan, Director
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Anne-Katherin Heling, VP, Global Strategic Accounts
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Sarah Brown, Head of Portfolio
Sarah is an experienced healthcare market research leader specialising in large-scale syndicated tracking programmes, in particular chart audit studies. She brings a strong record of delivering rigorous, actionable insights across global markets and therapy areas.
Mike Zapiec, Director
Mike is a leader in Inizio’s Customer Experience practice, helping clients improve customer engagement and operational performance through strategy, technology, and experience design. His focus includes omnichannel transformation, brand marketing, MarTech, and patient experience.
Insights & latest.
Access the most up-to-date health and life sciences insights and resources.
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Thought LeadershipRead more
Unlocking Patient Insights in HEOR Through Netnography: A Scalable Qualitative Research Method
In pharma commercialization, AI and analogs set the stage, but human insight drives strategies that break precedent and win markets
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Thought LeadershipRead more
AI as the Input, Not the Answer: When Human Strategy Still Leads
In pharma commercialization, AI and analogs set the stage, but human insight drives strategies that break precedent and win markets
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Case StudiesRead more
A Deeper, Foundational Understanding of the IBD Patient Journey
Integrated research uncovered nuanced patient journeys and treatment shifts to guide clinical strategy and avoid portfolio cannibalization
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Case StudiesRead more
Strategic Transformation for a Top 10 Life Sciences Company
A top 10 life sciences firm drove $300M impact via enterprise-wide transformation, PMO scaling & strategy to tackle the patent cliff.
Connect.
Let’s discuss how we can help you.