Precision Medical Affairs in Action: Using AI and Analytics to Elevate Strategy, Engagement, and Impact

Explore how AI, advanced analytics, and expanding access to real-world data are transforming Medical Affairs into a more influential strategic function. This webinar, presented in partnership with the Medical Affairs Professional Society (MAPS), features Lori Klein, Partner and Medical & Scientific Affairs Practice Lead at Inizio Ignite, Putnam, leading a panel discussion with Nikheel Kolatkar, MD, MPH, Vice President, US Medical at Genentech, Sonal Bhatia, MD, MSc, Former Chief Medical Officer, and Carl de Luca Ph.D., Director of Medical Insights & Analytics, Medical Affairs Oncology, Regeneron Pharmaceuticals Inc.

Through applied case examples, the panel demonstrates how AI and analytics can be embedded into core Medical Affairs operations and decision-making processes to generate actionable insights, strengthen evidence generation, and enhance scientific engagement. Attendees will gain a practical understanding of the capabilities required to implement Precision Medical Affairs and how data-driven approaches can elevate Medical Affairs’ role in shaping clinical, commercial, and enterprise-wide strategy.

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