Why congresses still matter in a digital-first world
Even in an era of webinars and virtual engagement, in-person congresses remain one of the most critical – and resource-intensive – marketing investments in life sciences. But with expectations rising across stakeholders, success can no longer be defined by booth size or traffic alone.
Today’s leading brands are rethinking their congress presence as a strategic experience – one that supports scientific exchange, brand relevance, and measurable value.
At 2025 ASCO Annual Meeting, our team was on the ground supporting over 30 clients across booth strategy, content, and analytics. What we saw – and measured – has shaped this eBook’s perspective on where congress engagement is headed next.
What you’ll learn inside the eBook, Beyond the Booth
Explore the key insights shaping congress strategy in 2025 – from on-the-ground lessons at ASCO to evolving HCP expectations and the technologies redefining engagement. You’ll discover:
- What we learned from ASCO 2025 – and how it can help you
- The scientific shifts demanding new strategies
- What oncologists really want from your next booth
- Why LED walls are essential to engagement
- In-booth analytics for real time optimization
Download the full eBook today.
Beyond the Booth is more than a recap. It’s a roadmap for marketers and medical teams who want to make every congress a strategic success. Download your free copy today.
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