Omnichannel marketing: The new template for customer engagement

To maintain communications with an increasingly diverse, digitally-enabled and consumer-oriented landscape, the industry must adopt a broad spectrum methodology incorporating sales, marketing and customer support that provides users with a cohesive brand experience, regardless of which platform they use — otherwise known as an omnichannel approach.

This article from Research Partnership, an Inizio Advisory company, delivers a first-class overview of this complex and evolving topic. Areas of discussion include:

• Putting patients front and center
• Adopting a hybrid sales model
• Applying omnichannel versus multichannel strategy
• Adopting a hybrid sales model implementing omnichannel
• Gauging effectiveness

For a deeper dive into the world of omnichannel methodology, read the full article on the Research Partnership site.