The health industry is entering 2026 at a moment of accelerating innovation and structural volatility. Pricing rules, policy interpretation, coverage dynamics, and supply chains are shifting in real time. At the same time, consumers have become decisive actors in adopting care and therapy, elevating expectations for convenience, transparency, affordability, and trust.
What should organizations be doing today to stay ahead of the forces shaping 2026?

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Read the 2026 Healthcare Professional Congress Experience Report - a data-driven, global study capturing the voice of 251 HCPs from across the world.
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