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Guide: Charting your course: Navigate your launch journey with certainty

Inizio IgniteLess than 1 min read
2 April 2025

Authored by:

  • Liza Pliss, VP at Research Partnership
  • Gan Tan, Partner at Putnam
  • Ashley Stanley, Product Launch Practice Lead at Vynamic
  • Ankit Patel, Partner at Putnam
  • Brian Stamm, Product Launch Practice Lead at Vynamic
  • Tom Winter, Senior Director at Research Partnership
  • Madeleine Lacaille, Associate VP, Global Strategic Accounts at STEM

The life sciences industry is constantly evolving, presenting new challenges and opportunities for companies launching innovative therapies. To achieve a successful product launch, it is essential to have a well-defined strategy and a meticulous plan, early.

This guide will provide you with expert insights and actionable strategies to navigate pre-launch complexities and set your product up for success. Drawing on insights from Inizio Advisory experts, we’ll explore the key pillars of successful pre-launch planning:

  • Understanding the market
  • Optimizing your launch planning and decisions
  • Validating your approach

Download the guide

About Inizio Advisory

Inizio Advisory partners with pharma and life sciences companies to help navigate product launches successfully. From clinical development to post launch optimization, find out how we can help get your launch planning journey started.

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