Reuters Pharma USA 2026

​Inizio Engage: Designing insight-driven patient support: What should we be measuring across the journey

Day 1 | Time: 14:45-15:45 ET​

Presenters: Chris Savage, Managing Director, Propensity4, an Inizio Engage Company, Sandhya Puliyampotta, Analytics Manager, Propensity4, an Inizio Engage Company, Adam Booth, Analytics Director, Propensity4, an Inizio Engage Company​

• Identify the critical stages of the patient journey from enrollment to adherence and define which journey-wide and stage-specific insights are most important to track to improve experience, accelerate time to therapy, and reduce friction.​
• Explore where delays, breakdowns, and drop-off risk occur across access, affordability, and leading indicators that could enable earlier, more effective intervention.​
• Which KPIs, behavioral signals, and outcome measures should be monitored to quantify intervention effectiveness, guide continuous improvement, and deliver measurable impact for patients and providers

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​​​Inizio Ignite: Accelerating launch success through strategic focus and disciplined execution

Day 1 | 4:20–4:40pm ET​

Presenters: Matt Riordan, Group President, Putnam; Inizio Ignite ​

• Ruthlessly prioritize to achieve deliberate focus on target customers, segments, and messages, resisting over-fragmentation​
• Translate launch strategy into an actionable launch roadmap that drives cross-functional alignment and addresses both success enablers and potential barriers​
• Enable fast, targeted course correction by maintaining visibility into early execution signals across field behavior, HCP understanding, access, and patient experience

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