Join Inizio at Digital Pharma Advances in London on January 28, 2026, for a focused, industry-led event exploring how AI, data, and new technologies are transforming digital pharma marketing. The conference brings together digital leaders to share practical strategies for improving HCP engagement, patient outcomes, and commercial performance.
Our experts are set to deliver two sessions, including:
Jon Buckley, Director of Experience at Inizio Evoke
If AI can do the work, what’s the human advantage?
January 28 | 11.45pm GMT
Why perspective, not output, will define the next era of pharma marketing.
- AI is rapidly changing how pharma marketing gets done. First drafts are faster. Iteration is constant. Insight, content and planning are increasingly AI-assisted.
- But as speed and volume become the standard, a new question is emerging:
- If AI can generate the work, where do humans still make the difference?
Jo Ann Saitta, Head of Data & AI, Inizio Ignite
From GenAI To Agentic AI: What Pharma Commercial Leaders Need To Prepare For 2026
January 28 | 14:20 GMT
- Explain the shift from AI enablement and GenAI tools to agentic AI systems that can reason, orchestrate, and act across the pharma commercial ecosystem.
- Examine how pharma organizations are progressing from AI enablement to GenAI and now to agentic AI across launch planning, sales execution, marketing activation, and customer engagement.
- Highlight how governance models, risk considerations, and success measures differ for agentic AI compared to GenAI solutions.
- Describe how consulting approaches are evolving, including agentic assessments that help organizations prioritize use cases, redesign workflows, and build realistic roadmaps to scale agentic AI, with actionable takeaways for organizational readiness.
Get in touch to speak with our experts at the event:
