How will AI change field enablement?

Thursday 12th February 20264:00 pmEurope/London

February 12 | 11am EST | 4pm GMT | 8am PST

Learn how a next-generation approach to field enablement – powered by Generative AI (GenAI) and lifelike avatar simulations and enabled through Intelligent Commercialization – can transform field force effectiveness by delivering scalable, always-on, confidence-building practice for Medical Affairs and Commercial teams.​

This webinar will examine why traditional, analog models of training are no longer enough in an environment where HCPs have less time, higher expectations, and demand both scientific depth and concise value. You’ll gain a clear view of the evolving “menu” of AI-enabled upskilling options, what truly differentiates those that drive measurable impact, and a practical framework to evaluate and integrate these capabilities into your own field development strategy by 2026 and beyond.

Moderated by Kelly Malloy, Senior Vice President of Customer Engagement for AI and Augmented Intelligence at Inizio Medical, featuring insights from Ladia Cheng, Inizio Engage Medical Science Liaison.

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Enabling Intelligent Commercialization

Intelligent Commercialization is how Inizio delivers and enables smarter, more effective engagement across the lifecycle – connecting data, AI, and human expertise to help teams focus on what matters most in every interaction. Register now to learn how Inizio delivers AI-enabled field training through Intelligent Commercialization and how this approach can elevate the effectiveness of your Medical and Commercial teams.