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Omnichannel engagement.

Maximizing the potential of every HCP and patient interaction with tailored omnichannel experiences.

Omnichannel strategy

Tailoring engagement experiences to improve patient outcomes.

Inizio collaborates with you to connect teams, tools and tactics – creating and delivering omnichannel experiences that enable patients to engage with their treatment and educate targeted healthcare providers (HCPs) and payers with content relevant to their needs.

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Omnichannel as a strategic driver.

Inizio can accelerate and simplify your transition to omnichannel, helping you to carefully manage change wherever you are on your journey while developing and nurturing an engagement strategy that boosts the quantity and quality of your interactions.

We continuously develop your understanding of HCP and patient content and channel preference so we can refine your approach to creating targeted, effective communications. We make the complex simple and remove the jargon from omnichannel by focusing on its true value: making sure your next-best-action decisions are well-informed, so you are always deploying the right message at the right time from the right source.

Data & Analytics

Data-first decision making.

Inizio takes a data-first approach to inform your communications, ensuring everything is grounded in strong rationale. That data comes from aggregated insights from across our network as well as from your interactions with stakeholders. This focus means we’re able to start from the strongest possible foundation, accurately measure the success of your strategy and refine it based on what we learn.

We develop and execute data-driven, creative omnichannel-based commercial product launches and understand their impact on adoption uptake both at an individual physician and account/system level. With a holistic view of engagement for each of your customers paired with analytics, we can help you deliver actionable, near-to-real-time insights to your marketing and field teams.

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Why partner with Inizio?

Inizio partners with you to create personalized experiences that maximize the potential of every relationship.

Collaborate with one integrated partner, offering advice, strategy, reporting and tactical delivery

Supporting your organizational change so you can fully leverage omnichannel

Implement practical solutions that can be optimized and scaled

Access actionable data and cutting-edge technology

 

Maximize your potential with Inizio

Omnichannel solutions.

Across Inizio, we work closely with stakeholders across your organization throughout your omnichannel journey, from leadership to tactical execution. Our support spans medical and commercial, sales and marketing, as well as key enabling functions, and focuses on connecting the right set of capabilities to solve your unique challenges.

Here are some of the challenges we can help you overcome with an omnichannel strategy:

 

Strategy & journey planning

Create a brand or franchise omnichannel strategy and the associated activation journeys across customer types.

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Personalization & modular content strategy

Develop and deliver a personalization strategy and create the associated modular content strategy and assets.

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Data & technology assessment

Assess the data and technology environment and develop a recommended architecture and prioritized program roadmap.

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Resource allocation

Monitor performance and use data to inform decisions around spend and resource allocation.

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Training

Educate client teams on best practices, facilitate organizational change management and support behavior change to embrace omnichannel.

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Launch planning

Apply omnichannel strategy to accelerate a new market entrant and inform commercial models starting from prelaunch through launch.

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Geographic coverage

Cover areas without sales reps with a virtual territory that can be turned on/off based on shifts in coverage.

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Performance assessment

Assess current omnichannel performance and identify gaps and opportunities to optimize the experience, process, tools, and technology.

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Connect clinical & commercial

Compliantly share and leverage Commercial and Medical team insights to create additional value for omnichannel initiatives.

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FEATURED CONTENT

Discover next-level omnichannel marketing by downloading our ebook

Featured

Maximize the potential of every interaction: Next-level omnichannel marketing

Deliver personalized patient and stakeholder journeys with a connected omnichannel strategy. Download our omnichannel eBook and start working smarter.

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Sharing powerful knowledge and data is what we do.

Read the latest insights and guidance from our experts in omnichannel healthcare engagement.

Engaging HCPs Through True Omnichannel Marketing

In this case study, Vynamic develops a customer-centric, omnichannel ecosystem that focuses on the customer experience.

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Implementing omnichannel to improve HCP engagement

Vynamic helps a life sciences client implement and embrace omnichannel to drive customer engagement and accelerate brand performance.

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Current trends and future developments facing pharmaceutical product launches

Pharmaceutical and healthcare companies need more transparent, collaborative, and cost-effective launch strategies.

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Omnichannel: More than a buzzword?

Omnichannel is about meeting patients where they are: adapting to an individual’s personal preferences, then...

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Achieve more.

Powered by data and technology, we bridge scientific knowledge, market intelligence and creative execution to provide the tailored skills and support you need, when you need them.

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Discover next-level omnichannel strategy

In our latest eBook, we explore how you can mitigate silos within your organization and your value chain to build and implement your very own omnichannel strategy — letting your data do the hard work for you, and supercharging the performance of your marketing.

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