Inizio Evoke.

Inizio Evoke is a global health marketing, communications, and transformation platform.

Inizio Evoke unlocks growth through data-driven insight and human centricity.

Let's make health more human™

Transformative growth in healthcare requires a laser-focus on measurable impact—powered by industry-leading innovation. It requires building more intuitive, empathetic, insightful brands and businesses that embody our purpose.

 

Inizio Evoke leadership team.

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Headshot of Reid Connolly

Reid Connolly

Global President, Inizio Evoke
CEO, Evoke

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Reid Connolly

Global President, Inizio Evoke
CEO, Evoke

Reid Connolly leads Inizio Evoke, a global health marketing, communications, and transformation platform dedicated to making health more human™. Since founding Evoke in 2006, Reid has been instrumental in evolving the agency into one of the most progressive, client-centric, and people-first agencies in the industry, embracing its digital and data-driven roots to create a uniquely integrated platform. Reid has also been recognized by PRWeek as one of the industry’s top voices, with honors on both the Health Influencer 50 and Health Influencer 30 lists. Prior to founding Evoke, Reid held senior leadership roles at Digitas Health, imc2, and Saatchi & Saatchi Healthcare, where he honed his expertise in integrated healthcare marketing. He has partnered with leading pharmaceutical and biotech companies, including AstraZeneca, Amgen, Boehringer Ingelheim, Gilead, GlaxoSmithKline, Novartis, and Pfizer.

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Headshot of Heather Torak

Heather Torak

Chief Operating Officer, Evoke

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Heather Torak

Chief Operating Officer, Evoke

As COO, Heather works with the executive team to deliver a positive experience for clients and employees while reaching key performance goals. Heather oversees business operations, client engagements, and employee programs. She's responsible for developing strategies, plans, and procedures to ensure efficient delivery of Evoke strategy.

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Maryellen Royle

Group CEO, Communications

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Maryellen Royle

Group CEO, Communications

As Group Chief Operating Officer, Communications, Maryellen is responsible for the business operations of the Evoke communications specialty agencies,including Evoke Canale (US), Evoke Galliard (UK), Evoke Incisive Health (UK & Brussels), and Evoke Kyne (US & UK).

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Headshot of Cris Morton

Cris Morton

Group President, Marketing

Cris Morton

Group President, Marketing

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Cheryl Fielding

Chief Client Officer

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Cheryl Fielding

Chief Client Officer

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Headshot of Britt Thompson

Britt Thompson

EVP, Corporate & Commercial Strategy

Britt Thompson

EVP, Corporate & Commercial Strategy

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Phil Stein

Global Finance Director, Evoke

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Phil Stein

Global Finance Director, Evoke

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Your market-leading commercialization partner.

Leveraging our connected suite of capabilities, our experts will guide you through each pivotal moment in your asset’s lifecycle, creating tailored solutions that simplify the complex, unlock value, and enhance treatment outcomes.