Inizio Evoke is a global health marketing, communications, and transformation platform.
Inizio Evoke unlocks growth through data-driven insight and human centricity.
Transformative growth in healthcare requires a laser-focus on measurable impact—powered by industry-leading innovation. It requires building more intuitive, empathetic, insightful brands and businesses that embody our purpose.
Discover how Inizio Evoke delivers more advanced offering and a more intuitive experience for our clients. Learn more about our Inzio Evoke service areas.
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Reid Connolly leads Inizio Evoke, a global health marketing, communications, and transformation platform dedicated to making health more human™. Since founding Evoke in 2006, Reid has been instrumental in evolving the agency into one of the most progressive, client-centric, and people-first agencies in the industry, embracing its digital and data-driven roots to create a uniquely integrated platform. Reid has also been recognized by PRWeek as one of the industry’s top voices, with honors on both the Health Influencer 50 and Health Influencer 30 lists. Prior to founding Evoke, Reid held senior leadership roles at Digitas Health, imc2, and Saatchi & Saatchi Healthcare, where he honed his expertise in integrated healthcare marketing. He has partnered with leading pharmaceutical and biotech companies, including AstraZeneca, Amgen, Boehringer Ingelheim, Gilead, GlaxoSmithKline, Novartis, and Pfizer.
As COO, Heather works with the executive team to deliver a positive experience for clients and employees while reaching key performance goals. Heather oversees business operations, client engagements, and employee programs. She's responsible for developing strategies, plans, and procedures to ensure efficient delivery of Evoke strategy.
As Group Chief Operating Officer, Communications, Maryellen is responsible for the business operations of the Evoke communications specialty agencies,including Evoke Canale (US), Evoke Galliard (UK), Evoke Incisive Health (UK & Brussels), and Evoke Kyne (US & UK).
Group President, Marketing
EVP, Corporate & Commercial Strategy
Leveraging our connected suite of capabilities, our experts will guide you through each pivotal moment in your asset’s lifecycle, creating tailored solutions that simplify the complex, unlock value, and enhance treatment outcomes.