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Inizio Launch Elevate.

Our connected experts unlock, activate and optimize the value of your healthcare innovation at each pivotal moment of your product launch journey.

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With you at each pivotal moment in your commercialization journey.

Throughout the commercialization journey, there are pivotal moments that significantly influence the likelihood of a product’s success. By leveraging our connected suite of capabilities, we help maximize asset value at every stage, delivering measurable and lasting results for our clients.

Your strategic product launch partner.

Strategic alignment across each pivotal moment is crucial to your success, and we’re by your side at every step of the journey.

Underpinned by evidence, data and technology to help navigate your most complex challenges, Inizio Launch Elevate provides breadth of expertise and connected capabilities designed to accelerate and simplify your product launch.

Our product launch expertise in numbers*:

*Based on company revenue data 2021-2022 & external sources (Evaluate Pharma)

What we do
%
of all product launches in the last two years have been supported by Inizio
%
of the top performing products were launched in partnership with Inizio
> %
of Inizio-supported assets projected to be blockbuster products (2021-2028)

How we’ve helped our customers.

  • Building a global launch operating model

    A large global life sciences company needed support in developing a product launch operating model that would enable the delivery of several key therapies to market over the next three years. Our experts partnered with their team to help provide clarity on roles and responsibilities, ways of working, and behaviors that would make future product launches effective.

    Read the case study

  • Optimizing oncology product launches

    A global Life Sciences company was set to launch a new oncology drug in the US market without a formal team or strategy in place a year before the anticipated FDA approval. By engaging with our experts, we helped to establish a diverse launch team across 15+ functional areas and develop the tools and governance needed for efficient and repeated successful launches in the future.

    Read the case study

  • Supporting partners through intense product launches

    A life sciences company specializing in molecular diagnostics faced an unparalleled challenge: facilitating the rapid development, authorization and launch of a point-of-care COVID-19 testing system. With the help of our product launch experts, the test was shipped less than 10 days after FDA authorisation to hospitals across the US.

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  • Launching a product in a competitive market

    A leading global pharmaceutical company had developed a promising treatment for Ulcerative Colitis but needed to understand the product’s potential in the US market to maximize its commercial impact. Our experts developed a contracting strategy comparing standalone versus portfolio offerings, produced detailed financial modelling, and delivered a full suite of HEOR launch materials to demonstrate cost-effectiveness for payers.

    Read the case study

How does Inizio Launch Elevate support you at each pivotal moment?

Unlock your product’s innovation: Our connected Advisory capabilities across market and patient insights, launch strategy and framework development help ensure strategic team alignment throughout your product launch.

Overcome evolving challenges: Equip your MSLs with scientific and medical education and training that addresses key challenges by creating engaging, informed stakeholder interactions at product launch and beyond.

Harness comprehensive and customized solutions: Achieve successful product launches through a tailor-made approach to brand development and marketing excellence; from launch strategy and customer engagement to omnichannel marketing and post-launch performance management.

Confidently navigate the complex product launch landscape: Mobilize and train your teams across scientific, medical, patient and promotional engagement to deliver the right message at the right time in the right channel to inspire lasting change.

On-demand webinar: Key product launch challenges: creating a successful product launch

Watch this on-demand webinar, in which our expert panellists discuss common challenges faced during the product launch journey, from pre-launch to keeping the momentum going post-launch.

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Sharing powerful knowledge and data is what we do.

Read the latest insights and guidance from our product launch experts.

Your market-leading commercialization partner.

Leveraging our connected suite of capabilities, our experts will guide you through each pivotal moment in your asset’s lifecycle, creating tailored solutions that simplify the complex, unlock value, and enhance treatment outcomes.

Speak to one of our team