The health care industry currently faces challenges in maintaining the same productivity levels in research and development as in previous years. As such, it is more crucial than ever before to gain a deeper understanding of the journeys of healthcare professionals and patients when prescribing and receiving treatments, with greater emphasis being placed on providing an accurate estimation of demand and prescription trends.
The initial step in this process is selecting the appropriate methodology, which will vary depending on the product and market in which it will be launched.
Making this decision requires a balance to be struck between a broad scope and a high level of detail. The more information available about the product and market, the more specific and comprehensive the demand assessment can be.
By focusing on the practical decisions made by patients on a daily basis, physicians will be better equipped to gather more real-world data that can provide demand assessments with greater precision.
Considering prescription decisions at the patient level will enable researchers to gain insight into a patient’s past treatment journeys and offer more suitable future treatment options.
There are three types of questions to ask physicians to help gather this data:
In our piece with PM 360 with Richard Goosey, Head of Analytics at Research Partnership, an Inizio Advisory company, shares more of his top tips for strengthening market research and planning to ensure a successful pharmaceutical product launch.
Read more: https://www.pm360online.com/top-tips-for-optimizing-your-brands-performance-with-real-world-demand-assessments/
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