Virtual Oncology MSL Team Increases KOL Engagement by 120%

Less than 1 min read

Case Studies, Oncology

Case Study (US)

The Challenge

Client needed comprehensive, scalable and innovative model.
Goal: Cost-effectively supplement field based MSL team to provide national coverage.
Objective: Share newly published guidelines with KOLs and gain key strategic insights.

The Approach

Highly trained representatives in our medical dialogue center contacted 3,368 gastroenterologists.
Recruit, train and integrate a contact center based MSL team.
Efficiently engage KOLs with valuable data and build key relationships.
Establish and align KPIs to top priorities.

The Results

Virtual Engagements/vMSLs per day: 2-3.
Grew KOL target universe by 120%.
Exceeded insights gained goal by 600%.
Gained insights on 97% of calls.
Key insights gained per call: 12~.
98% of KOLs agreed to follow-up calls.

We are delighted with the program, model and activities to date. We have already seen great access to our targeted physicians and the insights gleaned have validated some of our assumptions and informed future decision making. Another great partnership with Inizio.

-Senior Director, Medical Strategy

Insights

Other similar insights

See all insights

Assessing the market for a novel gene therapy

Our client was preparing for the launch of a novel gene therapy and was looking to understand the potential value of its product in the market.

Assessing the commercial potential of an asset in Paroxysmal Nocturnal Hemoglobinuria (PNH)

Making informed clinical and commercial decisions can help to optimize the value of an asset for pharmaceutical companies.

What’s new in the field of hematologic cell and gene therapy: Part III

Julianne Dunphy shares a series of standout findings presented at the 63rd American Society of Hematology (ASH) annual meeting and exposition.