Making informed clinical and commercial decisions can help to optimize the value of an asset for pharmaceutical companies. SmartAnalyst was approached with the task of assessing a product in development for the treatment of paroxysmal nocturnal hemoglobinuria (PNH) in the US, EU5, and Japan.
SmartAnalyst was challenged to identify potential market and product-related drivers and quantify which assumptions might be associated with identified drivers. Adopting a two-stage approach, SmartAnalyst looked at the current disease and market landscape before conducting a Quantitative Survey to assess the potential of the asset.
SmartAnalyst generated plausible commercial scenarios based on product attributes and market access considerations to inform product development.
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