Optimizing your brand’s performance for a successful pharmaceutical product launch

The healthcare industry faces challenges in maintaining previous levels of productivity in research and development. To address this, it is crucial to gain a deeper understanding of the journeys of healthcare professionals and patients when prescribing and receiving treatments. This understanding will help provide accurate estimations of demand and prescription trends.

Gathering the relevant data requires three key questions that physicians must be asked:

• What actions do you regularly take? This helps determine typical actions for specific patient types.
• What is the likelihood of prescribing a new product to your patients? This gathers information close to real-world data.
• What are the characteristics of your patients? This aims to understand a wide range of patient characteristics to determine where a new product would fit in.

Inizio can help ensure strategic alignment of each pivotal moment of your product launch journey, from regulatory approvals to medical and patient engagement to launch strategy. Discover how to unlock, activate, and optimize the value of your healthcare innovation:

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