Home Insights Advisory companies rebrand as it advances ecosystem model

Advisory companies rebrand as it advances ecosystem model

2 mins read
5 October 2021

In January 2021, Ashfield Advisory, a business unit of Ashfield, part of UDG Healthcare, set out to create something fresh and relevant for the modern healthcare industry and outlined its new advisory ecosystem model.

Today, the Ashfield Advisory businesses announce refreshed identities and advanced positioning that better connects the organizations as they see increased demand for integrated access to the best expertise, insight, strategy and data capability across the product life cycle and healthcare industry.

The carefully curated ecosystem of advisory businesses – VynamicPutnamPHMRSTEM Healthcare and SmartAnalyst, collaborate to inform better decision-making and enable transformative change across the healthcare industry.

“The Advisory ecosystem is built on providing depth by design. The ecosystem model allows us to connect our clients to precisely what they need when they need it, so they can benefit from diversity of thought and a fresh perspective that provides clarity and empowers their critical decision making”commented Colin Stanley, Global President at Ashfield Advisory.

“We have really focused on our ecosystem offering this year, and the relaunch of our Advisory businesses is a truly exciting time for everyone involved. As we continue to see a demand for broader, connected services that require capabilities across the businesses, we are also in a stronger position to provide better solutions, leveraging the depth and breadth of our teams.

“Many have, and will continue to, enjoy the highest quality service and output from our individual Advisory businesses. However, the ecosystem model gives our clients the freedom to be agile and connected to a wider suite of services. Whichever way they opt to engage with our ecosystem, clients can expect a seamless interaction and personable partnership, with uncompromised quality of expertise.”

The Ashfield Advisory companies collectively offer an advanced strategic consulting experience but individually provide four distinct offerings in the health arena; STEM Healthcare focuses on brand management effectiveness and benchmarking, Vynamic is a management consulting firm focused on organizational change prioritizing culture, SmartAnalyst provides strategic consulting with a focus on science and data and Putnam and PHMR is a strategic consulting firm focused on market access and commercial strategy.

Ashfield has built the Advisory platform through selective acquisition and strong organic growth. Ashfield Advisory’s ambitions are not limited to the current business set and will continue to expand through further strategic and complementary acquisitions.