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What We Do.

Accelerate clinical development, inform strategic decision-making, articulate key scientific advancements, and empower our clients in their mission to improve the lives of patients.

Accelerating the clinical development and commercialization journey.

Underpinned by advanced medical analytics capabilities, applied AI tools, and multidimensional insights, we are united on a vision to lead and define the future of Medical in drug development and commercialization.

As a strategic agency partner, we leverage our key competencies to accelerate the clinical development and commercialization journey.

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Integrated Core Services.

Activating data generation

Our integrated evidence-generation planning hinges on a thorough understanding of unmet needs, data gaps, and knowledge barriers, driving earlier activation and alignment of core commercialization functions, including R&D, scientific communications, and market access.

Optimizing data dissemination

We maximize reach and impact of data by effectively communicating via the right channels and formats, to the right audiences at the right times, to ensure resonance and retention.

Enhancing stakeholder engagement

We engage your external stakeholders in ways that work best for them to foster scientific exchange and inform cross-functional strategy and development decisions.

Market-Leading Practice Areas.

Inizio Medical empowers you with everything you need to succeed, from impactful medical communications and actionable analytics to optimized clinical trials, successful launches, and seamless product commercialization. We prioritize patient engagement, value and access, and facilitate continuous learning through innovative technology solutions.

With Inizio Medical, you gain a team of experts dedicated to transforming your vision into reality – and ultimately, improving patient lives.

Medical Communications.

We are experts in medical communications, providing full service strategic and tactical support across publication planning, Medical Affairs, and professional education (also known as promotional medical education).  We pride ourselves in true agency partnership, providing strategic support, end-to-end planning, and delivery across the full spectrum of medical communications.

Publications strategy and execution

Scientific communication platforms, medical narratives, and lexicon

Expert engagement, meetings, and events

Digital content and data visualization

Patient lay summaries, manuscripts, and infographics

Internal and external medical training

Actionable Analytics and Insights.

We help address your most critical challenges through the synergistic combination of medical strategy services, advanced analytics, and digital innovation. We cut through data, opinions, and noise to cultivate actionable insights, bringing together our core areas of expertise to uncover true value at every step.

Medical strategy and landscape assessment

Impact benchmarking and KPIs

External expert identification and segmentation (eg, PAS, PAG, KOL, DOL, Network)

Publication amplification and congress diagnostics

Omnichannel intelligence and reporting

Clinical Trial Optimization.

With expertise in complex scenarios, our clinical trials optimization team provides end-to-end support from design through recruitment to real-world implementation. Our team offers specialist consultancy in all aspects of clinical trials, with a focus on enhancing recruitment, quality and risk management, DE&I, and portfolio development and strategy.

Portfolio planning

Trial planning and design feasibility

Trial implementation

Investigator communications, data analysis, and support

Communication of results

Launch Excellence and Preparedness.

We are a launch powerhouse.  We partner with our clients to overcome challenges surrounding evolving scientific, clinical, and patient needs by equipping Medical Affairs teams with scientific and medical education and training to create engaging, informed stakeholder interactions at product launch and beyond.

Strategy development

Internal team development and alignment

Launch orchestration

Launch impact metrics

Communication and planning

Product Commercialization.

We are experienced agency partners for disease state awareness initiatives and non-personal promotion (NPP) of marketed products.  We strive to optimize market entry through launch preparedness of NPP and non-representative educational programming, coordination of large-scale launch events, and omnichannel deployment to drive HCP education, patient engagement, and market access post-launch.

Launch and life cycle management

Promotional medical/disease education

Sales training, content development, and dissemination

Nonpersonal promotion and peer-to-peer programs

Speaker engagement and training

Strategic Consulting.

We design and deliver customized approaches to accelerate the achievement of your goals and drive transformation within Medical Affairs. Our strategic mindset, analytical skills, therapeutic area knowledge, and understanding of best practices ensure that we create solutions that are meaningful, achievable, and measurable.

Medical affairs functional plan development (3-5 years)

External engagement model, strategy, and planning

Benchmarking

Change management

Globalization

Patient Engagement.

Our dedicated team of patient engagement specialists support you in delivering patient-centric strategy, insights, and education across the drug development lifecycle. Our insights-driven approach ensures the patient voice is incorporated into decision-making and solutions creation, meeting your objectives, and improving outcomes and experience.

Patient experience and insights

Medical to patient strategy

Patient education and communication

Patient advocacy

Diversity, equity, and inclusion

Value and Access.

We offer consulting and technical execution services through our specialist team. We support Medical and Access professionals along the entire commercialization pathway for all forms of novel medical intervention valuable to patients and healthcare systems – including drugs, vaccines, devices, diagnostics, and technologies.

Strategic evidence design

Evidence generation

HEOR/RWE publications

Internal and external training

Communication

Technology and Digital Solutions.

At Inizio Medical, our creative and digital experts ensure optimal engagement of audiences and impact across a multitude of deliverable formats. We employ augmented and artificial intelligence to accelerate insights gathering and program deployment. Our in-house digital strategists and UX/UI experts oversee all web-based initiatives and our creative teams leverage the latest technology including virtual and augmented reality to maximize experiences at educational events and congresses.

Digital scientific platforms

Content modularization and personalization

Engaging congress exhibit booth collateral, including AR and VR

Intelligent and advanced literature monitoring

Digital visualization and Insight Hub

Integrated activity calendar

Generative AI consulting and implementation

Continuing and Independent Medical Education.

For CME services, please contact our sister companies, The Institute for Medical and Nursing Education (US education) or International Medical Press (global education). With 25+ years of experience, these organizations are accredited by the Accreditation Council for Continuing Medical Education (ACCME), American Nurses Credentialing Center (ANCC), and European Board of Accreditation of Continuing Education for Health Professionals (EBAC) to provide full-service accredited medical education.

Needs assessments and related behavior change programs

Medical society partnerships and support

ACCME and EACCME accredited programs

Microlearning disease education

Communication

The Inizio scaled commercialization platform.

Inizio connects best-in-class strategic, analytic, and creative capabilities through carefully considered strategic acquisitions into a single powerhouse for healthcare and life sciences.

How Inizio can support across the product lifecycle

View our latest resources.

Combining complex scientific understanding with creativity, Medical develops impactful medical affairs strategies and compelling communications. Learn more about how we do it and gain industry insights in our latest resources.

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Insights from MAPS Americas 2024 in Puerto Rico

This article, delves into the key takeaways, exploring themes of collaboration, medical excellence, omnichannel strategy, patient centricity, and AI.

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Podcast: The Chief AI Officer’s Guide to Practical AI Business Transformation

Our Global Chief AI and Augmented Intelligence Officer, Matt Lewis, recently contributed to a Leveraging AI podcast on...

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Podcast: Is Generative AI Overhyped?

Matt Lewis, Global Chief Artificial and Augmented Intelligence Officer at Inizio Medical, participated in a recent...

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Virtual Event: AI in Medical Affairs. Real-Life AI Applications Revolutionizing Medical Affairs Departments.

Our Global Chief AI and Augmented Intelligence Officer, Matt Lewis, recently attended the AI in Medical Affairs virtual...

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It's time to reimagine health.

We help our clients navigate each pivotal moment in their clinical development and commercialization journey so that more people get the treatments they need, faster.

Speak to one of our team