• Our expertise
    • Our expertise

      We unlock, activate and optimize value for pharma and biopharma at each pivotal moment.

    • Commercialization platform

      We help you confidently navigate each pivotal moment across the lifecycle of your asset.

    • Therapeutic expertise

      An unrivaled depth and diversity of expertise to support your healthcare innovation.

    • Oncology

      We collaborate with clients to advance life-saving oncology treatments.

    • Sectors we serve

      We’re trusted by the best in the industry to activate meaningful growth.

    Business units

    Overview

    Discover a full-suite of connected capabilities that bring strategic expertise across every stage of your clinical development and commercialization journey.

    Inizio Advisory

    Leverage our connected Advisory expertise, technology platforms and data driven insights to help you make smart decisions.

    Inizio Medical

    Start creating compelling content and engage key communities with better scientific understanding across drug development and commercialization.

    Inizio Evoke

    Unlock the power of data and creativity with a global brand, experience, and communications platform, purpose-built to make health more human.

    Inizio Engage

    Uncover a mix of consultation, creation, and activation expertise for tailored solutions that inspire lasting change for patients, providers and payers.

    Inizio Biotech

    Discover best-in-class, highly personalized biotech solutions that guide, validate, and inspire the decisions that maximize your asset value at every opportunity.

  • Our capabilities
    • Connected capabilities

      As a market-leading commercialization platform for pharma and biopharma, our connected expertise brings unparalleled breadth and depth of expertise and capabilities to even your most complex projects.

    Our capabilities

    Product launch

    Our connected experts unlock, activate and optimize the value of your healthcare innovation at each pivotal moment of your product launch journey.

    Data, tech & AI solutions

    We continue to discover, build and share the most effective applications of human and artificial intelligence (AI) engagements through agile and responsible experimentation.

    Full service congress solution

    Applying our end-to-end expertise to create congress experiences that connect with your audiences, power your business and transform patient lives.

    Omnichannel strategy

    Maximizing the potential of every HCP and patient interaction with tailored omnichannel experiences.

    Clinical development

    Transforming scientific advancements into new standards of care.

    Inizio Biotech

    Maximize asset value at every opportunity.

  • About Inizio
  • Insights
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Medical Affairs.

 

Transform with Impact.

 

Demonstrate value and drive impact.

Since bringing together four of the most trusted, experienced, and successful entities in Medical Affairs under the Inizio Advisory brand in 2022, we’ve been making an impact on human healthcare.

Our combined knowledge, experience, and expertise allows us to help you discover true value that impacts real patient outcomes. Our collaborative way of working, powered by people and accelerated by our data platform MedInsightsNAV,  gives you access to cutting edge thinking.

How we help Medical Affairs clients.

Transform with Impact through Research.

For more than 25 years, we’ve been a world-leading market research partner for health and life science companies, providing them with research, insights and recommendations to optimize commercial success and improve patient outcomes. Part of Inizio Advisory, one of the world’s leading pharma and healthcare consulting partners, we’re helping clients generate custom research and insights across multiple therapeutic areas and global markets, allowing them to make better informed commercial decisions.

Transform with Impact through
Strategy.

For over 30 years, we’ve been a trusted partner to the global life science  community and a pioneer in medical affairs strategy, helping clients make confident decisions, build value and bring life changing innovations to clinicians and patients. Part of Inizio Advisory, one of the world’s leading pharma and healthcare consulting partners, we’re helping clients push boundaries to demonstrate the value of Medical Affairs and enhance the impact of your strategic imperatives with a customized, proactive, and data & AI empowered approach.

Transform with Impact through connecting strategy to action.

For over 20 years, we’ve been helping Medical Affairs leaders transform by connecting strategy to action. Part of Inizio Advisory, one of the world’s leading pharma and healthcare consulting partners, we design and implement innovative strategic frameworks, solutions, business processes and operating models that address the scientific and medical priorities of innovative Medical Affairs teams. Our expertise connects the domains of people, process, technology, data, and culture to deliver lasting change and measurable impact.

Transform with Impact through alignment.

For more than 15 years, we’ve been helping leading companies in life sciences to quantify the value of their Field Medical Teams performance by strengthening alignment across their organization. We’re part of Inizio Advisory, one of the world’s leading Pharma and Healthcare consulting partners, we help you measure, elevate and reinforce the critical role of medical affairs in your organization, so that you can address ever-changing industry demands as they emerge.

Associate sponsor.

Chief Medical Officer Summit 360 April 17-18, Boston “Preparing for launch: What CMOs need to know and do” Lori Klein | Putnam Partner, Medical & Scientific Affairs Practice Lead

Silver sponsor.

Medical Affairs Strategic Summit East May 6-8, Jersey City

“Leveraging Foundational Analytics Platforms to Demonstrate Medical Affairs Impact”
Lori Klein | Putnam Partner, Medical & Scientific Affairs Practice Lead and “Operating with Impact: Topical Transformation Dilemmas and Decisions” Gemma Pfister | Vynamic Senior Executive, Head of Life Sciences Europe

Partner Circle Executive.

MAPS EMEA Annual Conference May 12-14, Madrid

“Unlocking the True Potential: How Can We Best Quantify the Impact and Value of Medical Affairs?” Lori Klein | Putnam Partner, Medical & Scientific Affairs Practice Lead

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Our experts.

Lori Klein, Putnam

Lori leads the Medical and Scientific Affairs Practice at Putnam. Her expertise includes multi-stakeholder engagement, center of excellence profiling, organizational design, strategic medical launches, integrated medical evidence ideation, omnichannel strategy, and digital health platforms, including digital therapeutics, AI algorithms, and software as a medical device.

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Gemma Pfister, Vynamic

I joined Vynamic, so that I can focus my interests and energy exclusively in the health industry. As a Life Sciences devotee, in my role as Head of Life Sciences, Europe, I am driven to bring Vynamic’s expertise and innovative consulting approach to our clients’ transformation needs.

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Harry Foster, STEM

After graduating with a finance degree, Harry Foster was one of the first employees to join STEM in the US. He cut his teeth as a Business Analyst, before transitioning into project management. Within six years of coming to STEM, he was a project director and is now Director of Analytics and Operations for North America.

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Our latest thinking.

Biotech medical affairs roundtable: Trends in 2024

Explore 2024 trends in medical affairs & challenges for biotech companies. Discover insights & strategies for navigating the evolving landscape.

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The Evolution of Medical Communications: Enabling an Increased Strategic Role for Medical Affairs Functions

This insight looks at the growing influence of AI within healthcare communications and why it will likely have a far-reaching impact across the industry.

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Small steps, big impact: A call for Medical Affairs leaders to embrace micro-transformations

This structured approach guides Med Affairs leaders in executing micro-transformations to drive meaningful impact for your organization and patients.

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Leveraging large language models with RWE to generate more comprehensive insights in Medical Affairs

LLMs are being leveraged in healthcare to analyze real-world data that may unlock valuable insights on improving patient outcomes.

Read more

Contact Us.

To find out more about how Inizio Advisory can demonstrate value and drive impact in Medical Affairs, complete the form below.