The Evolution of Medical Communications: Enabling an Increased Strategic Role for Medical Affairs Functions

“Arguably, the hottest topic currently within healthcare communications is the growing influence of AI, which will likely have a far-reaching impact across our industry over the coming years.”

Matt Pugh, PhD, Senior Vice President of Medical and Scientific Services at Ashfield MedComms, an Inizio Company, has authored an article for Life Sciences Review, discussing ‘The Evolution of Medical Communications: Enabling an Increased Strategic Role for Medical Affairs Functions’.

The article explores how the elevated strategic role of medical affairs within pharmaceutical companies is driving exciting advancements in medical communications. It discusses the integration of technology and data analytics, enabling medical affairs professionals to shape brand strategies, engage stakeholders, and drive evidence-based decision-making for improved patient outcomes.

Read the article on the Life Sciences Review website: Life Sciences Review