Inizio booth earns silver for Best Sustainability Experience

We are delighted to have been awarded Silver for Best Sustainability Experience at Event Marketer’s 2024 Experience Design Awards. 

Our exhibition booth at ASCO 2024 was designed in collaboration with Emota, an Inizio Engage company, using their EnviroPlan methodology.

EnviroPlan is an innovative design and manufacture approach that aims to reduce carbon emissions of exhibition stands by at least 50%, without limiting creativity, reducing quality or increasing cost.

The booth was built from fully recyclable structural cardboard, resulting in a 70% reduction in CO2e emissions compared to traditional build methods. The approach also reduced set up time from 2 days to 2 hours, reduced labor costs by almost 60% and drayage costs by over 80% in comparison to an equivalent traditional build.

The sustainable booth was also a key talking point at the event, bringing plenty of opportunity for conversation starters and business connections:

“This innovative approach not only highlights our commitment to environmental responsibility but also opened doors to new partnerships. The booth’s eco-friendly design generated buzz, leading to increased footfall and engagement, far exceeding our initial expectations for lead generation and networking.”
– Lucy MacLauchlan, Global Head of Marketing, Inizio

We look forward to driving sustainability forward at future congress. Get in touch to discover how our full-service congress solutions can help you make a lasting impact while embracing sustainability.

You can learn more about our ASCO booth here.