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Building a culture of maturity

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Omnichannel marketing requires more than just implementing technology. An organizational shift to customer-centric ideals and cross-collaborative efforts is essential to maximize the potential of an omnichannel marketing strategy.

To achieve this, organizations must embed a culture of omnichannel marketing maturity, which can be helped by using the following five steps:

  1. Focus on opportunities and outcomes
  2. Embrace the scientific method
  3. Foster internal communication
  4. Be agile
  5. Plan strategically

Embracing the cultural shift elevates omnichannel marketing efforts to effectively meet customer needs.

In the full article, Will Reese, Chief Innovation Officer at Evoke, an Inizio Company, explores steps to help businesses build and integrate a multifaceted omnichannel marketing strategy.

Read the full article here: