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Understanding changing digital behaviors

Less than 1 min read

The way the world communicated changed during COVID-19, with an increasing reliance on digital platforms. This was no different for the pharmaceutical industry, where patient and healthcare professional (HCP) engagement relied heavily on digital models.

Now the world has opened up again, the industry is navigating whether these models should change once again. Should a hybrid strategy that considers the benefits of digital and in-person approaches be adopted?

Watch our webcast to find out what Research Partnership, an Inizio Advisory company, had to say on how the digital engagement landscape is evolving with the rise of omnichannel integration.

Watch here: