Change management: Thinking beyond the platform

When organizations think about adopting AI, they often focus first on the platform, its features, its outputs, and its integration points. And while those are critical, the truth is: Technology alone isn’t what drives transformation. People do.

Kelly Malloy, SVP, Customer Engagement, Augmented Intelligence & Artificial Intelligence, emphasizes that successful AI adoption, especially in highly regulated, insight-driven fields like Medical Affairs requires more than just powerful tools. It requires structured, thoughtful change management that addresses behaviors, mindsets, and culture.

It’s not just a tech rollout, it’s a mindset shift

Introducing iON AI™ into a Medical Affairs team isn’t like adding a new software plugin. It changes how teams work, how they think, and even how they make decisions.

And change can be uncomfortable, especially in a field that rightly values compliance, accuracy, and control.

That’s why we work closely with our clients not just to deploy iON AI™, but to embed it successfully, through a combination of training, leadership alignment, and clear communication.

Define the value: For the team and the individual

One of the biggest predictors of success is whether teams can answer the question:
“What’s in it for me?”

• Will this tool save me time?
• Will it help me do my job better?
• Will it free me up to focus on more strategic work?

When teams understand how iON AI™ can benefit them both personally and professionally, resistance fades and enthusiasm grow. Adoption accelerates when the value narrative is human, not just technical.

Build feedback loops early and often

Change isn’t one-and-done. Even with great onboarding, it’s easy for teams to revert to familiar habits unless they feel heard and supported.

That’s why we advocate for built-in feedback loops, regular check-ins, user listening sessions, and opportunities to refine how the platform is used. This not only drives continuous improvement, but reinforces the message that this is a journey, not a switch-flip.

Leadership alignment sets the tone

When leaders embrace AI adoption, not just as a tool, but as a strategic enabler it sends a powerful signal. It becomes clear that iON AI™ is not an optional add-on, but a core part of the team’s evolution.

In our most successful engagements, leaders actively model the behaviors they want to see using insights from the platform, asking for AI-supported outputs, and empowering their teams to explore and experiment.

Without change management, even the best platforms can fail

iON AI™ is powerful. It automates literature monitoring, accelerates content development, surfaces insights, and enhances decision-making. But even the best capabilities can go underutilized if they aren’t properly introduced, positioned, and supported.

AI transformation isn’t just technical, it’s cultural. And culture doesn’t change by accident. It changes through intent, empathy, and communication.

The bottom line

To unlock the full value of iON AI™, organizations must look beyond the platform and focus on the people using it.

• Equip teams with training that builds confidence
• Define and communicate personal and professional value
• Create space for feedback and adaptation
• Align leadership around a shared vision of transformation

AI will shape the future of Medical Affairs, but it’s people who will determine how fast, how well, and how meaningfully that future arrives. Discover iON AI™.