Reuters Pharma USA 2024

Inizio sponsors Reuters USA 2024

Inizio is delighted to announce the sponsorship of Reuters: The Inizio Engage Decision Optimization, US Commercial, and Nazare teams will attend and present during North America’s largest cross-functional pharma gathering from March 26th – 27th in Philadelphia to soft launch Inizio Engage’s Next Generation Commercial services to the industry.

As well as hosting a booth to showcase our capabilities, we are also pleased to have Sese Abhulimen, President of Decision Optimization, and Mike Stout, President, US Commercial, presenting a short, focused session titled “Impact Driven Commercialization: A Data & Evidence Driven Approach”. The presentation is themed around data as connecting currency to link medical affairs goals with the needs of patients, physicians, and payers and how data can optimize Selling, General and Administrative Expenses (SG&A), and brand commercialization, leading to more effective and impactful strategies.

Inizio Engage Commercial and Nazare (XD) leaders (Bob Dufour, Executive Consultant, Learning Solutions, Nazare and Susan Jordan, Performance Director, Nazare, supported by Mike Stout, President, Commercial US, and Hokan Ojert, SVP of Growth, US) will also facilitate an interactive workshop for event attendees related to the customer experience landscape, where participants will discuss capability gaps and generate solutions on how to address them utilizing Nazare’s framework combining science, creativity, and technology. This session will leave participants with a clear understanding of what’s needed to improve the skill and capability of manufacturers’ teams to exceed set business objectives.

Day 1-:
Tuesday, March 26th 2:20 – 2:40pm
Title: Impact driven commercialization: A data & evidence driven approach
Abstract:
– Design and implement strategies that enhance data, analytics, and technology as the true bridges that can better connect patients, physicians and payers with medical affairs imperatives
– Prioritize data as the currency that transacts the future of full scope Selling, General and Administrative Expenses (SG&A) optimization
– Deliver impact and ROI-driven commercialization through a path of brand commercialization connected by the enabling currency of data

Day 2:
Wednesday, March 27th 10:30-11:30am
Title: Mind the gap! Building a customer engagement workforce for tomorrow, utilizing science, creativity, and technology
Abstract:
– Explore capability gaps that may exist within your sales and medical teams today
– Participate in an interactive workshop to identify how we can address these gaps with science, creativity, and technology

Leave our session with a clear understanding of what’s needed to improve the skill and capability of your teams to exceed your business objectives.

Find out more from Inizio Engage.