Beyond the booth: Big ideas, smart spaces & strategic insights from ASCO® 2025
GlobalTuesday 24th June 20253:00 pmEurope/London
Join us for an insider’s perspective on ASCO® 2025 – taking place on June 24, 10am ET / 3pm BST – where innovation, investment, and impact converged. With congresses representing one of the most significant marketing and engagement investments for life sciences companies, it’s critical to go beyond execution and focus on outcomes.
Our multidisciplinary team supported multiple clients with hundreds of deliverables and dozens of booths, giving us a front-row seat to the trends reshaping the congress experience. From the rise of sustainable practices and AI integration to immersive technology and more strategic scientific storytelling, we’ll unpack the “why” behind the “what” to help you plan smarter, more effective engagements. In this webinar, we will cover:
- Scientific shifts that demand strategy
- Booth evolution: Interactive LED walls
- In-booth analytics and real-time optimization
- Floor-level insights: What people were really saying
- What’s next?
This isn’t just a recap. It’s a behind-the-scenes look at the decisions, insights, and innovations that delivered real value – shared by the people who made it happen.
Mark Jackson, Head of XD Experiential, Inizio Engage XD
Simon Davenport, Head of Environments, Inizio Engage XD
Patty Zipfel, SVP, Scientific Strategy, Inizio Evoke
Nick Bellomo, Director of Technology and Engagement, Inizio Medical