Reports & publications

Where agility meets connected capabilities.

Inizio has five specialist business units that pair unparalleled resources with agility so we can flex to your needs and accelerate your journey to the patient. Together we help you achieve the optimal outcome for your healthcare innovation at each pivotal moment.

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Inizio Medical

Combining complex scientific understanding with creativity, Inizio Medical creates compelling content and engages communities across the spectrum of healthcare. We deliver medical communications, medical affairs, real world evidence and outcomes research.

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Inizio Advisory

Through our connected capabilities in market research, strategic and management consulting, and brand alignment, we help global life science and healthcare companies on every stage of their product and patient journey.

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Inizio Evoke

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insight and human centricity.

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Inizio Engage

Combining our unique mix of consultation, creation, and activation expertise with the latest technology, we design and deliver tailored solutions that inspire lasting change.

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Inizio Biotech

Providing best-in-class services across the clinical development and commercialization journey, our biotech solutions are highly personalized and coordinated through a single strategic point of contact to help maximize the value of your asset.

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Our leadership team.

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Paul Taaffe

CEO, Inizio

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Paul Taaffe

CEO, Inizio

Paul is the CEO of Inizio, the largest provider of solutions that help health and life sciences companies bring new life saving medicines to market. Before this, Paul was appointed as CEO of Huntsworth plc in April 2015. He turned Huntsworth into a leading health care advisory business before taking the company private under CD&R. Prior to that, Paul enjoyed a 20-year career in London and New York with Hill & Knowlton Inc, the global communications consultancy and subsidiary of WPP plc, including nine years as its Chairman and CEO. Throughout this time, Paul advised many blue-chip and international clients across all geographies and sectors. 

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Ryan Quigley

COO, Inizio

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Ryan Quigley

COO, Inizio

Previously COO at UDG Healthcare, and appointed as COO at Inizio in November 2021, Ryan provides strategic leadership across our global divisions by working with the executive management teams to establish and deliver long-term strategic growth plans. He has over 25 years’ experience in the pharmaceutical industry in commercial leadership roles. Prior to joining UDG Healthcare, Ryan was Regional Vice President Region South, Immunology and HCV lead for AbbVie Western Europe and Canada.   

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Colin Stanley

CCO, Inizio

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Colin Stanley

CCO, Inizio

Colin is Inizio’s Chief Commercial Officer and is responsible for our Commercial Activities and Business Development, with a particular emphasis on the support of our Large Enterprise Accounts and the infrastructure that supports our Global Sales Team. Prior to his current role, he was President of Inizio Advisory from September 2019, where he oversaw Inizio’s Consulting and Research Businesses. Before Inizio, Colin spent 20 years at ICON, where he held several leadership positions, including President of ICON Functional Services. Colin is a seasoned leader in the pharma industry, bringing 30 years of experience across both clinical development and commercialization. He has a strong track record of driving business growth, both organically and through M&A, and improving margins through process optimization. 

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Greg Flynn

Senior Advisor to Inizio Engage and Chairman of Patient Access Services.

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Greg Flynn

Senior Advisor to Inizio Engage and Chairman of Patient Access Services.

Joining Ashfield in 2005 as a Regional Account Director in the UK, Greg Flynn has since worked with our teams across the UK, Japan and the US. He established and ran our joint venture in Japan before moving to the US in 2017 to lead Engage. Greg was previously the President of Engage from 2019 - 2025.

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Reid Connolly

Global President, Inizio Evoke
CEO, Evoke

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Reid Connolly

Global President, Inizio Evoke
CEO, Evoke

Reid Connolly leads Inizio Evoke, a global health marketing, communications, and transformation platform dedicated to making health more human™. Since founding Evoke in 2006, Reid has been instrumental in evolving the agency into one of the most progressive, client-centric, and people-first agencies in the industry, embracing its digital and data-driven roots to create a uniquely integrated platform. Reid has also been recognized by PRWeek as one of the industry’s top voices, with honors on both the Health Influencer 50 and Health Influencer 30 lists. Prior to founding Evoke, Reid held senior leadership roles at Digitas Health, imc2, and Saatchi & Saatchi Healthcare, where he honed his expertise in integrated healthcare marketing. He has partnered with leading pharmaceutical and biotech companies, including AstraZeneca, Amgen, Boehringer Ingelheim, Gilead, GlaxoSmithKline, Novartis, and Pfizer.

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Elaine Ferguson

Global President,
Inizio Medical

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Elaine Ferguson

Global President,
Inizio Medical

Joining Medistrava in 2015, Elaine helped double the size of the organization through organic growth and acquisition to create a fully integrated medical, health economics and market access platform. Now, she joins us as President of Inizio Medical. As a trained neuropsychologist, Elaine has enjoyed a career in research and clinical practice before joining the industry, combining her background in science and behavior to drive evidence-based strategies that apply to real-world healthcare challenges.

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It's time to reimagine health.

By connecting our depth and breadth of expertise, we ensure you have the right team, at the right time to achieve your end goal. Just imagine what we can achieve together.