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Where agility meets connected capabilities.

Inizio has five specialist business units that pair unparalleled resources with agility so we can flex to your needs and accelerate your journey to the patient. Together we help you achieve the optimal outcome for your healthcare innovation at each pivotal moment.

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Inizio Medical

Combining complex scientific understanding with creativity, Inizio Medical creates compelling content and engages communities across the spectrum of healthcare. We deliver medical communications, medical affairs, real world evidence and outcomes research.

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Inizio Advisory

Through our connected capabilities in market research, strategic and management consulting, and brand alignment, we help global life science and healthcare companies on every stage of their product and patient journey.

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Inizio Evoke

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insight and human centricity.

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Inizio Engage

Combining our unique mix of consultation, creation, and activation expertise with the latest technology, we design and deliver tailored solutions that inspire lasting change.

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Inizio Biotech

Providing best-in-class services across the clinical development and commercialization journey, our biotech solutions are highly personalized and coordinated through a single strategic point of contact to help maximize the value of your asset.

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Our leadership team.

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Paul Taaffe

CEO, Inizio

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Paul Taaffe

CEO, Inizio

Paul was appointed as CEO of Inizio in November 2021. Before then, he served as CEO of Huntsworth for nearly six years. Paul has wide experience in communications and marketing from roles such as the Director of Communications at Groupon, the international e-commerce company. Prior to that, he enjoyed a 20 year career with Hill & Knowlton Inc, the global communications consultancy and subsidiary of WPP plc, including nine years as its Chairman and CEO. Throughout this time he advised many Blue Chip and international clients across all geographies, sectors and services.

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Ryan Quigley

COO, Inizio

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Ryan Quigley

COO, Inizio

Previously COO at UDG Healthcare, before being appointed to Inizio in November 2021, Ryan provides strategic leadership across our global divisions by working with the executive management teams to establish and deliver long-term strategic growth plans. He has over 25 years’ experience in the pharmaceutical industry in commercial leadership roles. Prior to joining UDG, Ryan was Regional Vice President Region South, Immunology and HCV lead for AbbVie Western Europe and Canada.

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Headshot of Colin Stanley

Colin Stanley

CCO, Inizio

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Colin Stanley

CCO, Inizio

Previously, Inizio Advisory's Global President since September 2019, Colin Stanley has extensive experience in Senior Executive roles. He has been responsible for a business unit of 3,000 employees globally, providing strategic resourcing and functional services. He also held a number of roles during his 20-year career at ICON, including Chief Operating Officer of DOCS and Vice President of Clinical Operations in Asia.

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Greg Flynn

Senior Advisor to Inizio Engage and Chairman of Patient Access Services.

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Greg Flynn

Senior Advisor to Inizio Engage and Chairman of Patient Access Services.

Joining Ashfield in 2005 as a Regional Account Director in the UK, Greg Flynn has since worked with our teams across the UK, Japan and the US. He established and ran our joint venture in Japan before moving to the US in 2017 to lead Engage. Greg was previously the President of Engage from 2019 - 2025.

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Reid Connolly

Global President, Inizio Evoke
CEO, Evoke

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Reid Connolly

Global President, Inizio Evoke
CEO, Evoke

As CEO & Founder of Evoke, Reid leads the organization globally. Reid founded Evoke in 2006 in pursuit of a simple yet powerful idea—to make health more human™. This idea caught fire with like-minded clients who were hungry for rich, insight-driven strategies that drive real change for brands and people.

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Elaine Ferguson

Global President,
Inizio Medical

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Elaine Ferguson

Global President,
Inizio Medical

Joining Medistrava in 2015, Elaine helped double the size of the organization through organic growth and acquisition to create a fully integrated medical, health economics and market access platform. Now, she joins us as President of Inizio Medical. As a trained neuropsychologist, Elaine has enjoyed a career in research and clinical practice before joining the industry, combining her background in science and behavior to drive evidence-based strategies that apply to real-world healthcare challenges.

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It's time to reimagine health.

By connecting our depth and breadth of expertise, we ensure you have the right team, at the right time to achieve your end goal. Just imagine what we can achieve together.